Industry News

Synthomer Appoints Worlée-Chemie as its Exclusive Distributor for Industrial Coatings in China

Published on 2012-11-28. Author : SpecialChem

Effective October 1st, 2012 Worlée-Chemie GmbH has been appointed Synthomer's exclusive distributor for polymers for industrial coatings in China.

Synthomer is one of the world's leading producers of SBR Latices, Acrylic and Vinyl Acetate Dispersions, Liquid Polybutadiene and Polychloroprene Latex sold under the well known brandnames, Litex®, Lipaton®, Revacryl®, Emultex®, Rohagit® and Lithene®.

In order to broaden and develop its sales in China Synthomer has decided to extend its relationship with Hamburg based Worlée-Chemie, building on a number of years of successful collaboration between the two companies in Europe and India. Worlée will now become the exclusive distributor of Synthomer's polymers in China for industrial coatings applications.

"We can now offer a broad range of raw materials for industrial coatings and react even more flexibly to the wishes of our customers," said Joachim Freude, Managing Director of Worleé-Chemie GmbH. "Our technical sales team, based in our office and laboratory in Shanghai, will work in close partnership with Synthomer's own local technical experts, also based in Shanghai, where Synthomer has just inaugurated a Technical Center."

For Synthomer this is a perfect combination to strengthen and broaden its presence rapidly in the vast Chinese market. "Worlée has proven to be a very competent and reliable partner for Synthomer and we are delighted to be extending our cooperation to support our growth plans in China," said Ian Anderson, Synthomer's Chief Commercial Officer.

About Synthomer

Synthomer is one of the world's leading suppliers of emulsion and speciality polymers supporting leadership positions in many market segments including coatings, construction, technical textiles, adhesives, paper and synthetic latex gloves. The company has its headquarters in Harlow, UK and provides customer focused services from operational centres in Harlow (UK), Marl (Germany), Kuala Lumpur (Malaysia), Shanghai (China), Dammam (Saudi Arabia) and Durban (South Africa). It employs approximately 1900 people across more than 20 sites worldwide.

About Worlée

Worlée-Chemie GmbH is an owner managed medium sized industrial and trading company with more than 160 years of experience. Approximately 250 people are employed at the Lauenburg and Lübeck sites. Over 1,000 binders, additives and other special raw materials for the paints, coatings and inks industry are manufactured and marketed internationally. In addition; Trading Division in Hamburg represents well known international manufacturers of chemical raw materials. Worlée-Chemie GmbH runs a comprehensive certified quality and environmental management, according to DIN EN ISO 9001:2008 and 14001:2009.

Source: Worlée

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