Industry News

Suvinil®, BASF Coatings' Decorative Paint Brand, is Highly Successful on the South American Market

Published on 2009-01-19. Author : SpecialChem

MÜNSTER/SÃO PAULO -- The year 2008 was "the" year for Suvinil in Brazil. The BASF Coatings' decorative paint brand received a proud 12 awards during the past year. This confirms BASF Coatings' leading position in the areas of construction and decorative paints in Brazil.

"Every award that we receive from companies, the media or market research institutions is a reward for us," said Francisco Verza, BASF's head of decorative paints for South America. "Our activities are strongly focused on the development of innovative products. We want to communicate viability, convenience and well-being to our customers. The awards demonstrate to us that we are on the right track," said Verza.

Suvinil received the following awards: "Anamaco," "Top Anamaco," "Prêmio PINI," "Prêmio Artesp," "Marcas de Confiança" (Revista Seleções), "Melhor Produto do Ano" (Grupo Revenda), "Top Marcas e Top Masters (Arcoweb), "Top of Mind Paraná" (Revista Amanhã), "Top of Mind Minas Gerais" (Revista Mercado Comum), "Top of Mind Folha de S. Paulo", "Top of Mind Casa & Mercado" and "Melhores do Ano" (Jornal do Pintor).

Suvinil's success is due in part to the paint "Suvinil Látex Maxx," which is extremely durable and achieves 40 percent higher productivity at the same time. The portfolio of odor-free acrylic-based paints was also a major contributor to the brand's success in 2008. With this product, the painted area is odor free just three hours after application.

"Innovation and the commitment to quality, combined with highly qualified expert staff, is the recipe for products such as low-odor paints. They not only meet customer requirements, but also lead to recognition and satisfaction in all aspects of the market we serve," Verza added.

Source: BASF

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