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Superior Performance at Affordable Prices Drive Demand in the Paints and Coatings Market

Published on 2007-08-30. Author : SpecialChem

SINGAPORE -- The Asian paints and coating markets are poised to grow with buoyant economic conditions and growth in end-user markets. The key success factor in the market is striking a balance between performance and affordability. Coatings manufacturers should educate their customers on the benefits of environment-friendly coatings to sustain profitability in the long run.

"The rapid economic growth and increasing influx of foreign investments have led to a burgeoning growth in the Asian paints and coatings market," says Frost & Sullivan Research Analyst D. Ashwin Kumar. "The growth in the end-user industries such as construction, automotive, steel, and ship building among others has bolstered the growth in the paints market."

Since most of the end-user industries of paints contribute significantly toward a country's economic growth, the macroeconomic variations have a significant impact on the paint industry. Rising disposable incomes, improving consumer awareness, and globalization of end-user industries such as automotive and electronics have led to a healthy growth in the paint industry.

However, market growth cannot be sustained without resolving certain major industry challenges. Since regulatory standards in Asia are lax, coatings manufacturers and their customers continue to use the conventional systems, as a shift to eco-friendly coatings would require considerable investment. Rising raw material costs have also led to a decline in R&D investments as coatings manufacturers face a margin crunch. Further, the presence of numerous unqualified coatings suppliers has increased price pressure.

"Convincing customers and educating them on the benefits of using eco-friendly coatings would be the biggest challenge for the foreign coatings manufacturers in the next few years," says Kumar. "Unless coating manufacturers educate consumers on the benefits of quality coating systems, traditional solvent-based coatings would dominate the market."

The shift to eco-friendly coatings is expected to happen at a slow and gradual pace. Manufacturers have to leverage the growing consumer awareness to promote quality products that yield higher margins. Early mover advantage in a developing market is a crucial success factor and coatings manufacturers have to drive the shift to eco-friendly coatings.

Strategic Analysis of the Asian Paints and Coatings Market is part of the Chemicals & Materials Growth Partnership Services, and provides an overview of revenues and unit shipments, as well as the analysis of key trends, challenges, and forecasts for the market. In this study, Frost & Sullivan's expert analysts examine the technological trends, competitive scenario, and regional variations in the Asian coatings market. Relevant strategies and recommendations are provided based on the analysis. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

Source: Frost & Sullivan


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