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Sun Chemical Screen Takes Digital Route To Increase Sales

Published on 2005-06-07. Author : SpecialChem

MUNICH,Germany -- Sun Chemical Screen has announced at FESPA that it has launched into the fast-growing digital "after-market" business with inks for large format printing.

The Sun Chemical Screen team has used its detailed knowledge of printer requirements to formulate ranges of solvent and oil based jet inks - known as "Streamline" - for the super wide format digital market.

Until recently, many printers have been concerned that the process of switching inks will be difficult, time-consuming and risky - so they have continued to use inks supplied by their machine manufacturer. Some do not realise that alternative sources are available.

Tony Cox, Global Marketing Manager for Sun Chemical Screen, said: "Printers fear that third party inks might damage their machinery or that the colours will not be the same. If the colours of third party inks are not the same as the originals, printers have to change their colour profiles. "

"Our formulating approach ensures colour continuity so that in most cases there is no need to re-profile printers. Moreover, inks from Sun Chemical Screen are fully compatible with the OEM inks, so there is no need to flush through machines, a process that wastes valuable time. Flushing can take several hours, but in as little as 45 minutes our inks can be put in and running."

Chris Holmes has been appointed Streamline Digital Ink Product Manager as part of Sun Chemical Screen's push into the main stream large format graphics market.

"This is a genuine new market for us," said Richard Martin, Sun Chemical's Screen Inks corporate vice-president. "We have already seen a very positive response from existing and potential customers outside of our traditional Screen Printing sector.. Obviously we have drawn on our worldwide technical expertise to ensure maximum impact into this niche market, which is experiencing double-digit annual growth."

Experts will be on hand at the Sun Chemical booth in Hall B1, Stand 610, at FESPA in Munich, Germany from May 31 to June 4 to discuss this new growth market opportunity.

About Sun Chemical

Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales approaching $4 billion, Sun Chemical has over 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such well-known names as Coates Lorilleux, Gibbon, Hartmann, Kohl & Madden, Swale, Usher-Walker, Rycoline and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Watford, England; and Weesp, the Netherlands.

Source: Sun Chemical


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