Industry News

Sun Chemical Enters the Aluminum Pigments Market with the Launch of SunMetallics®

Published on 2008-06-06. Author : SpecialChem

CHARLOTTE, N.C. -- Customers in the coatings market are introduced to Sun Chemical's new SunMetallics® product lines at the American Coatings SHOW 2008.

The launch of SunMetallics® propels Sun Chemical into the aluminum pigments market and will expand its product line range of effect pigments into the marketplace. Available in both cornflake and silver dollar pigments, the new line offers a range of non-leafing metallic effects for a variety of industrial and OEM coatings.

"Sun Chemical is very excited to enter the aluminum pigments market and provide our customers with additional product offerings that deliver quality, service and innovation," said Myron Petruch, President, Performance Pigments Group, Sun Chemical. "The current SunMetallics lines are directed to the solvent borne coatings market; however, Sun Chemical is rapidly developing new technologies that will expand the product line to offer our customers more products to meet their unique development, design and effect needs."

The SunMetallics® cornflake line offers both metallic effects and superior coverage for protective coatings, can and coil and other industrial applications.

The silver dollar line provides a bold metallic look with exceptional reflectivity and color travel---ideal for OEM, automotive trim, high-end industrial and consumer electronic applications.

Sun Chemical's entrance into the aluminum pigments market became a reality due to the recent joint venture with Nantong DIC Metallic Pigments Co., Ltd., a leading aluminum pigment manufacturer in China in January 2008.

About Sun Chemical:

Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $4 billion, Sun Chemical has 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such established names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group B.V., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A.

Source: Sun Chemical

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