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Study Finds Pills Coated in Innovative Med-eez Shell Significantly Easier to Swallow

Published on 2009-01-15. Author : SpecialChem

CHICAGO -- Test subjects in Chicago and San Diego overwhelmingly rated pills overlaid with a patented hydrophilic coating developed by Med-eez far easier to swallow than pills with a standard coating. The difference was so noticeable that most subjects indicated a willingness to pay more for pills with the "easy to swallow" coating.

The study, conducted by the Angell Research Group, was performed in September/October 2008 among a randomly selected cross-section of several hundred adults between the ages of 21 and 75. Close to two-thirds (62%) of these subjects described themselves as "frequently or occasionally having difficulties swallowing medications."

Subjects who expressed such difficulties were asked to "swallow and rate" two FDA approved non-nutritive placebos: a "test" pill with the Med-eez coating and a standard-coated "control" pill. Each was rated for "feel on tongue," "mouth feel," ease of "going down" as well as an overall reaction that included open-ended reasons.

The findings

An overwhelming 93% preferred the Med-eez coated pill. The great majority (86%) stated that it was "Much easier to swallow"-so much so that when asked how much more they would be willing to pay for the preferred (Med-eez coated) pills, assuming that "a bottle of aspirin cost $10.00," the average subject reported that they would be willing to pay $12.24, a 22% premium for pills coated in Med-eez.

According to Joseph Adler, President of The Angell Research Group, "I don't recall a single instance in my 30+ years in the research business of such overwhelming preference for one product over another."

The study suggests that the Med-eez coating provides one solution to the enormous problem of drug non-compliance among the millions of patients in the United States who have trouble swallowing pills. According to Michael Sohn, CEO of Med-eez, "There are no other pill coatings on the market today that are dry when packaged but become extremely slippery when placed in the mouth."

An enormous but largely unrecognized problem: 120 million Americans have difficulty swallowing pills.

Dysphagia, or difficulty with swallowing, is considered so vastly underreported and widely mis-understood that in September 27, 2008, the U.S. Congress resolved to dedicate a month as National Dysphagia Awareness Month in order to raise public knowledge of the problem.

It wasn't until 2005 that the first nationwide survey of adults on pill-swallowing difficulties was conducted. The online survey of 679 adults performed by Harris Interactive revealed that "40% of American adults-about 120 million patients-have problems swallowing pills," even though most have no problem swallowing food or liquid.

Of those who do find it hard to swallow pills, the Harris study found that "14 percent have delayed taking their medication, 8 percent have skipped a dose and 4 percent have completely discontinued it."

The Harris study also suggested that physicians may be unaware of their patients' swallowing problem and their resultant drug non-compliance. Fewer than one fourth of those adults said they had ever revealed the problem to a health professional.

Non-adherence to treatment programs can result in serious health consequences, damage physicians' ability to treat their patients, and cost pharmaceutical companies countless dollars in lost sales.

Source: Med-eez, Inc.


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