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Siegwerk Discusses the Future of Packaging Inks at its INKday Event

Published on 2016-04-08. Author : SpecialChem

UTRECHT, Netherlands -- Siegwerk hosted an INKday in Utrecht (Netherlands), where about 70 invited guests and experts discussed the future of packaging inks. The event took place at Fort Voordorp, an impressive historic monument near the center of Utrecht that offered an inspirational environment for discussions about current and future industry trends. Michael Nieuwesteeg, Managing Director of NVC Netherlands Packaging Centre and board member of the World Packaging Organization (WPO) guided participants through the day’s program and steered interesting and informative panel discussions.

Fig. 1: Siegwerk Discusses the Future of
Packaging Inks at its INKday Event

“INKdays bring ink experts together. They are a great platform for connecting with people from the industry and share experiences and new ideas,” said Pierre-Antoine Noirot, Head of Global Innovation Network (GIN) at Siegwerk, who gave the first INKspeech of the day, in the form of a presentation about future inks for packaging. “Our research teams are fully committed across the world to developing printing inks and coatings that meet tomorrow’s challenges.” Sustainability is one of the key cornerstones in the development of future inks.

Prof. Dr. Roland Ten Klooster from the University of Twente, Faculty of Engineering Technology, gave insights into the importance of packaging design. “Within two seconds we are able to judge a product based on the packaging design – it clearly influences the purchase decision,” he said. “It’s the combination of appearance, feel and functionality of the packaging that plays the most important role at the point of sale.”

In addition to presentations about current trends in the packaging market and its impact on future requirements for ink technologies, participants had the opportunity to discuss specific topics in more detail and get deeper insights during so-called INKtalks. These interactive workshops guided by Siegwerk experts covered topics like LED and low-energy inks, sustainable and water-based inks, solutions for high-performance flexo printing, or product safety and regulatory requirements.

Siegwerk has hosted this interactive customer event with great success since 2007. INKdays stand for Innovation, News and Know-how and combine expert presentations and panel discussions as well as interactive workshops about current trends and product innovations. Today’s event took place in Utrecht, where the company opened a new sales subsidiary in January 2016 to expand its local support for Dutch customers.

About Siegwerk

Siegwerk, a sixth-generation family-owned company, is one of the leading international manufacturers of printing inks and individual solutions for packaging, labels, and catalogs. With more than 180 years of experience, the company has solid expertise in and knowledge of many printing procedures. A global manufacturing and service network ensures customers consistently high-quality products and services. In keeping with the company’s philosophy “Ink, Heart & Soul,” Siegwerk seeks long-term cooperation with its business partners. Siegwerk employs some 4,900 people worldwide in more than 30 country organizations and is headquartered in Siegburg near Cologne.

Source: Siegwerk
 

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