Industry News

Sherwood Technology Changes its Name to DataLase – Marking a New Phase in the Company’s Development

Published on 2006-01-25. Author : SpecialChem

WIDNES, CHESHIRE -- Sherwood Technology announces that it is changing its name to DataLase, with immediate effect. The company, originators of the award winning DataLase® process that uses a combination of colour change chemistry and low power laser light for a wide range of applications, has adopted the name of its ground-breaking DataLase® brand. The move results from the phenomenal success of the brand and also coincides with the opening of a new US facility in Q1 2006.

This move is a precursor to the launch of a significant market-ready product portfolio in 2006. DataLase's existing coding and marking solution - a clean, indelible imaging technique for applying variable information to an infinite array of materials at full production line speeds - will be branded as DataLase® PACKMARK™. DataLase® PACKMARK™ is a facilitating technology for coding and marking of primary packaging, that extends and enhances the use of laser marking and imaging.

DataLase will also be rebranding its existing portfolio of security applications. The DigiVU™ range of products will now be known as DataLase® GUARDMARK™, and will provide unique covert and overt image applications for document and brand protection. In addition, the company plans to launch complete market-ready solutions during 2006 for a range of applications. The product suite will include DataLase® CASEMARK™ , a cost effective label replacement solution for secondary packaging, DataLase® FOODMARK™ for on-product marking of foodstuffs and DataLase® PHARMAMARK™ for on-tablet marking applications.

"We are excited to announce the evolution of focus for DataLase from a technology company to a complete solutions provider," comments Steve Kelly, Managing Director of DataLase. "2006 will be an exciting year for our company with the launch of our new ground-breaking products and the opening of our US facility."

Source: DataLase

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