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Sherwin-Williams Partners With Color Design Studio on NASCAR Pace Car

Published on 2003-09-19. Author : SpecialChem

Design Utilizes the Latest in Paint Technology in Creating 3-D Imagery

Troy, MI -- Sherwin-Williams Automotive Finishes Corp. (SWAFC) and Color Design Studio of America (CDSA) recently teamed up to create striking imagery for the pace car at NASCAR's Chevy Rock & Roll 400 at Richmond International Raceway on Sept. 6, 2003.

In the spirit of the event, CDSA designed a three-color motif that tipped its hat to the 1950's - the decade that spawned rock'n'roll and hot rods. Black, white and orange flames engulf the Chevrolet Monte Carlo from hood to fender. "The design is truly amazing with its double image," said Bob Fritz, Vice President of CDSA. "When you step back from the car and look at it, you can see a guitar in the flames."

The car's paint scheme utilizes SWAFC's three-coat ULTRA 7000® basecoat/clearcoat system. The paint incorporates a new high-tech ceramic reflector which Fritz says is bi-nocular, has higher reflective capabilities than anything previously seen and provides for a greater 3-D effect.

"When you design with the Sherwin-Williams mid-coat, it allows the color to really pop with a dimensional effect and allows for the best aesthetic look when the clearcoat is applied," Fritz added.

In all, two pace cars were painted in the flame/guitar motif, and a Chevrolet Sierra pickup truck, to be used as the chase car, was also painted incorporating this design. Fritz says a boat with a matching paint scheme that will be towed by the truck, is in the works.

The Naugahyde corporation also got into the act by creating upholstery that incorporates the ceramic chips with a color that compliments the paint colors, creating "the best visual harmony I?ve ever seen between the exterior and interior of an automobile," according to Fritz.

"We are extremely pleased with our cooperative efforts with CDSA and the positive feedback we've received from those who have viewed the pace cars and chase truck," said Tom Branscome, SWAFC's Director - OEM Approvals. "As always, CDSA has helped us push the limits in the automotive coatings industry."

Fritz said the vehicles will be on display at this year's Specialty Equipment Market Association (SEMA) trade show, November 4 - 7, at the Las Vegas Convention Center, as well as auto shows around the world. They will be accompanied by approximately 25 other vehicles incorporating the new high-tech ceramic chips and SWAFC paint.

"Sherwin-Williams has challenged the future of paint technology with these new high-tech additives and coatings," Fritz added SWAFC is honored to partner with the renowned CDSA, whose principal purpose is to provide color planning and design services, as well as research and development of future color concepts for the automotive industry.

Source: Sherwin Williams Automotive Finishes


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