Industry News

Salcomix presents its new labels

Published on 2009-07-01. Author : SpecialChem

Münster -- Salcomix, brand of BASF Coatings, has just presented its new labels in fresh, summer colors that are not only eye-catching, but also guide users to the product they need within the Salcomix range. "Each product category has been assigned a unique color," said Business Development Manager Thomas Gmür explaining the coding strategy.

Despite the new design, the labels build on the proven dynamics of the brand. "It goes without saying that we have continued to use the distinctive Salcomix 'ellipse', which will ensure product recognition", said designer Sebastian Hohage, CEO of the communications agency A3 in Bielefeld, Germany.

The refinement of the outward appearance is a reiteration of the process in place for the brand as a whole: gradually updating a successful concept and in so doing, combining proven quality with state-of-the-art modernization.

Source: BASF

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