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Rust-Oleum Takes Over Citadel Floor Finishing Systems to Expand its Wood Coating Business

Published on 2014-01-27. Author : SpecialChem

Vernon Hills, Ill. -- Rust-Oleum Corporation announced that it has acquired Citadel Restoration and Repair, Inc., a producer and marketer of premium concrete and wood deck floor coatings for both the commercial and do-it-yourself (DIY) markets. Terms of the transaction were not disclosed.

Citadel's unique coatings for concrete floors combine the benefits of lasting protection and beauty with quick return to service and easy application. The company's Citadel® brand is marketed to professional contractors, while its Rock Solid® brand is targeted to the DIY market. Citadel also offers a premium line of Rock Solid exterior wood care products that provide performance advantages over conventional stains.

"Citadel has outstanding technology that we are excited to bring to our customers both in consumer and industrial markets," stated Tom Reed, President of Rust-Oleum. Patrick Ilfrey, former owner of Citadel, will continue to lead this business as part of Rust-Oleum.

About Rust-Oleum

For nearly a century Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals. Its wide breadth of brands and products include small project paints, primers, automotive, industrial, concrete coatings and wood care categories and include such trusted names as Rust-Oleum, Stops Rust®, High Performance, Painter's Touch®, Universal, EpoxyShield®, Varathane®, Zinsser®, MultiSpec, Testors, Modern Masters® and Watco®. The company is headquartered outside of Chicago, in Vernon Hills.

About Citadel Floor Finishing Systems

Citadel, manufacturers of Polyurea floor coatings, evolved over 40 years from a mid-size installation company, to one of the leading manufacturers for Polyurea coatings in the world. Headquartered in the Midwest, Citadel is a speciality floor coating manufacturer which has developed and formulated high-end Polyurea floor coating solutions to compete against existing epoxy and urethane based floor coatings for both commercial and DIY markets.

Source: Rust-Oleum


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