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Rohm and Haas Powder Coatings Launches a European Portfolio for Architectural and Industrial Markets

Published on 2007-09-25. Author : SpecialChem

Denmark -- Rohm and Haas Powder Coatings, a business of the Rohm and Haas Group has announced the launch of Claymore™, their European portfolio of powder coatings for the architectural and industrial markets. The first three Collections of the Claymore™ portfolio will be available as of September 15, 2007, ready to ship everywhere in the European region.

These collections are a selection of the best cost effective products with a proven success on the market as well as new colours and textures. They include two ranges of metallic and special effect products called "The Architects' Collection" for the architectural market and "Emotions Collection" for decorative applications and interior design. The third collection is a range of RAL polyester products in gloss, semi-gloss and matt finish for architectural markets. Most of these powders will be promoted under REALCOAT™, the new brand name that the company is launching simultaneously.

Brochures and swatches have been developed to introduce this portfolio to customers this will also be backed up by a European advertisement campaign in specialized magazines.

Xavier Susterac, General Manager of Powder Coatings Europe stated: "Rohm and Haas keeps investing for its customers in the powder coatings area. With this new launch, we will be able to serve all customers in the European Region and deliver these products within a very short lead time in all major countries. This new portfolio will be a very good complement to a range of several thousand products we are already commercializing, and will be available from our plants and a number of warehouses in Western Europe, Central and Eastern Europe and Turkey. Customer satisfaction remains our key priority and we are confident that this range of quality powder coatings will be very appreciated by the market."

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas (NYSE:ROH) is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of markets including: Building and Construction, Electronics, Food and Retail, Household and Personal Care, Industrial Process, Packaging, Paper, Transportation and Water. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006.

Source: Rohm and Haas

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