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Shanghai, China -- Rohm and Haas, the world's leading
specialty chemicals manufacturer, will participate in the upcoming CHINACOAT
2007 show in Shanghai, from November 21st through 23rd.
The company will feature its latest advanced technologies, including
those specifically designed to meet the needs of this fast-growing, important
market. These include new paint binders, elastomeric wall coatings, and
rheology modifiers. On November 22nd, Rohm and Haas and DuPont will host
the "2007 Forum on Coatings" at the Shanghai Renaissance hotel
in Pudong. During this session, Rohm and Haas will deliver a speech recapping
its latest technologies and products.
Rohm and Haas's booth at the show will use a theme that describes
the end-use characteristics these technologies bring to customers'
products: "professional, care, comfort and protection."
The advanced technologies to be showcased at the exhibit include:
Next generation paint emulsion binders: Primal™
DC-418 is based on new chemistry that enables significantly better interaction
between the polymers and inorganic particles. This not only improves the
overall properties of the paints, but leads to improved performance and
cost benefits for paint manufacturers.
Technology for elastomeric wall coatings: Rohm
and Haas will also introduce two new products to Elastine™ series
at this show. i.e. Elastine™ 3828 and Elastine™ 3808. The new
elastomeric acrylic copolymers were specifically developed at the company's
state-of-art research center in shanghai. This cost-effective, high-performance
product can be used in a wide range of cement-and non-cement based water-protective
barrier coatings that have low environmental impact (low odor and low
VOC).
Dispersant: Orotan™ 963 is a new Dispersant
introduced by Rohm and Haas to the China market that can be used in a
wide-range of waterborne architectural coatings. This innovative product
provides improved early water resistance, which helps prevent the paint
film from showing discoloration and water marks. This is especially important
if the freshly painted surface is exposed to rain before it is fully cured.
Additional advantages include paint color acceptance and washability,
and cost savings since Orotan™ 963 Dispersant exhibits excellent
pigment dispersing capability.
Rheology modifiers: Acrysol™ AP-10 and AP-50
replace HEC with higher efficiency to reduce the formulation cost and
provide better flow, scrub resistance and spatter resistance.
Mr. Bruce Hoechner, Vice President and General Manager for the company's
Paint and Coatings Materials Business in Asia Pacific, stated, "We
are proud to showcase our new technologies and new products here at CHINACOAT.
It demonstrates our commitment to bring China tailor-made, environmentally
advanced, cost-effective coatings solutions to our customers' doorsteps.
We are also pleased to be able to demonstrate the capabilities of our
research center in Shanghai (CRDC) to increasing meet local clients'
requirements. As a result, we believe the China coatings industry has
ever more confidence in Rohm and Haas's ability to meet their needs."
Rohm and Haas is the leader in developing unique specialty materials
that enhance the performance of paints and coatings, and industrial applications
around the world. The Paint and Coatings Materials business, which reported
sales of more than USD $2 billion, has had a significant presence in China
for more than 20 years, bringing acrylic emulsion and additive technology
for the architectural paint market, as well as a range of products serving
industrial coatings needs.
Rohm and Haas is committed to providing products to meet the needs of
local markets. The Rohm and Haas China Research and Development Center
opened in September 2006 and is located in the Shanghai Zhangjiang High-Tech
Industrial Zone. It has nearly 600 employees, 200 among which are R&D
scientists, engineers and technicians. With a total investment target
of USD $60 million, Rohm and Haas has spent USD $30 million in the first
phase of the CRDC.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in the
creation and development of innovative technologies and solutions for
the specialty materials industry. The company's technologies are
found in a wide range of industries including: Building and Construction,
Electronics and Electronic Devices, Household Goods and Personal Care,
Packaging and Paper, Transportation, Pharmaceutical and Medical, Water,
Food and Food Related, and Industrial Process. Innovative Rohm and Haas
technologies and solutions help to improve life every day, around the
world. Based in Philadelphia, PA, the company generated annual sales of
approximately $8.2 billion in 2006.
Source: Rohm and Haas
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