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Rohm and Haas Brings Coatings Trends and Sustainability to TURKChem

Published on 2008-10-29. Author : SpecialChem

VALBONNE, France -- Rohm and Haas product stewardship and sustainable development manager, Dr. Houshang Kheradmand, will present a paper entitled "Coatings Market: Trends and Sustainability" at the TURKChem conference to be held in Istanbul from October 30 to November 2. The presentation will focus on how the chemical industry must adapt to the market demand for ecologically-compatible products while also meeting government-imposed regulations and sustainable development issues.

"The need for innovation has never been higher," says Dr. Kheradmand. "Rohm and Haas as a specialty materials company is helping the market to identify the gaps and develop sustainable business with its partners." The company's advanced technologies designed for waterborne coatings allow paint formulators to create products that deliver high performance with reduced resources and emissions during the product's life cycle. The outcome is truly a win-win for all stakeholders, as it creates an industry that is more cost effective, higher performing, and more sustainable.

This is especially important for companies located in the conference host nation, Turkey. "It is essential that countries like Turkey embrace new technology and innovations," says Dr. Kheradmand."Their economies are growing fast, and the need for improvement and innovation is high. Now they have the opportunity to situate quickly to high quality products geared toward sustainable development. As a global leader in the specialty materials industry, Rohm and Haas is in an excellent position to provide solutions to meet their needs and help them move more quickly into the high quality product arena."

The TURKChem conference will be attended by representatives from companies throughout Turkey, partner nations in the European Union and the Middle East, as well as Russia. Dr. Kheradmand likens the industry to a train with each railway car representing a manufacturer that is thinking toward the future for better industry. "That train is starting to move. We welcome all partners to join us to make this significant journey together," he says. "Rohm and Haas has shared its experience and knowledge during the past 100 years and continues to provide innovative solutions to companies' needs, with a goal to put high quality products on the market."

About TURKChem Chemical Industry Group Fair

TURKChem will be held from October 30 to November 2 in Istanbul, Turkey. The chemical industry is one of the fastest growing industries in Turkey. The event attracts more than 20,000 visitors representing the raw materials, auxiliary materials, manufacture and import of special chemicals, laboratory equipment, machinery equipment, packaging, measurement control, treatment, automation, logistics and occupational segments of the chemical industry.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007.

Source: Rohm and Haas


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