Industry News

Rodda Paint Expands Into the Designer Market

Published on 2010-09-29. Author : SpecialChem

SEATTLE, WA -- Rodda Paint Co has agreed to distribute the Authentic Home COLOR Paint™ line. The Agreement was signed in May by Bill Boone, President & COO of Rodda Paint, Kathy Banak, Founder of Authentic Home and Tom Alexander, President of Authentic Home, Ltd.

Bill Boone commented, "We are pleased to offer Authentic Home a channel for distributing their quality product line and amazing color palette directly to interior designers and boutique shops. Our salespeople have been asked by professionals for years to define a color system in a high quality, Zero VOC paint line that they could sell to discriminating consumers in the northwest market."

Kathy Banak, Founder of Authentic Home, said, "We can't think of a better partner to make and distribute our unique approach to selecting paint colors and custom formulations than a seventy-eight-year-old local company known for quality coatings. They have worked with us every step of the way and have a good handle on our business philosophy. We are excited about what the future holds for us both."

Kathy created the Authentic Home COLOR Paint line after years of witnessing delays and frustration over selecting paint colors. "We are focused on making the paint selection process easier, while ensuring homeowners purchase color that is true to themselves and their home. All too often people have to choose what is 'trendy' instead of what truly speaks to them," says Banak.

This difficult decision making process is why Authentic Home has grouped its select 75 colors into five intuitive "mood palettes" -- Elegant, Serene, Playful, Fresh & Regal. Home owners can start by simply choosing which mood resonates best with them, then mix and match all colors within the palette.

Lis Weller, Rodda's Marketing Manager, commented, "It's always a pleasure to work with professionals who understand the paint industry as well as the interior design angle. The colors that Kathy has developed are phenomenal and reflect her expertise in the field and her sense of our northwest environment, which we get asked about regularly."

Rodda is distributing Authentic Home COLOR Paint™ at its Downtown store located on 4th Ave South in Seattle, WA and at its flagship Downtown store located at 321 SE Taylor in Portland, OR. The stores are well stocked with Authentic Home paint and the new 4oz COLOR Cans, and ready to tint any of the 75 colors from their five available 'moods.' Rodda will expand stocking status to other locations as business determines.

About Rodda Paint Co:

Rodda Paint Co is manufacturer of paint products in the Pacific Northwest with a family history dating to 1932. Rodda is a service oriented company that takes pride in building lasting relationships with its customers, partners & vendors, and recognizes the value of its employees and of a sustained business. They live by 5 'R' commitment to quality and believe that 'it's the finish that counts.'

About Authentic Home, Ltd.:

Authentic Home, Ltd. was founded in 2007 by Kathy Banak in Seattle, WA. Its focus is on making the design process easier by taking the guess work out of color selection. Authentic Home COLOR Paint™ is a superior, high-quality, acrylic, interior paint that offers a rich, elegant finish with exceptional coverage and durability. Available in three sheens, primers and satin exterior.

Source: Rodda Paint Co

K flex Coalescents
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