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Reichhold Directors Assume Cross-Regional Responsibilities in NAFTA Zone

Published on 2006-08-16. Author : SpecialChem

Reichhold Senior Vice President for Global Coatings Rodney Biddle announced that three Reichhold directors of sales, technology and business management have recently expanded their spheres of responsibility to include the United States, Canada and Mexico, the "NAFTA" region.

Business Management Director Tony Rende has expanded his geographic area of responsibility to include Mexico. Rende previously had profit and loss responsibility for Reichhold's Coatings business in the United States and Canada. Rende leads a group of business managers who are responsible for product line profitability, product positioning, margin management and spearheading targeted product development.

Tony Rende as Management Director

Technical Director Carl Sullivan is now responsible not only for Reichhold's coatings technology efforts in the U.S. and Canada, but also now leads the company's technology team for both coatings and composites in Mexico. All areas of technology in these specified businesses and regions ranging from research and development to technical service fall under Sullivan's leadership.

Carl Sullivan as Technical Director

Sales Director Randy Vasseur has extended his duties assuming responsibility for coatings industry sales throughout the U.S., Canada and Mexico. Reichhold's sales organization in Mexico reports to Vasseur for both the coatings and composites industries.

Randy Vasseur as Sales Director

"For sales, this expansion of responsibility through the NAFTA region will allow Reichhold to take advantage of existing relationships both in the markets we serve and at our customers' plant locations," said Biddle. "For technology, this will help Reichhold to fully utilize our technical resources on a global basis," Biddle continued. "And for business management, this alignment will ensure that Reichhold introduces new products throughout the NAFTA region with an appropriate emphasis throughout the area," he concluded.

Rende, Sullivan and Vasseur will continue to report to Biddle, a member of the Reichhold Executive Team which lead a management buyout of Reichhold from Dainippon Ink and Chemicals in September 2005.

Reichhold is the world's largest supplier of unsaturated polyester resins for the composites industry and a leading supplier of coating resins for the industrial, transportation, building and construction, marine, consumer and graphic arts markets.

Founded in 1927, Reichhold, with its world headquarters and technology center in Research Triangle Park, North Carolina, USA, is the world’s largest manufacturer of unsaturated polyester resins and a leading supplier of coating resins for the industrial, transportation, building and construction, marine, consumer and graphic arts markets. Reichhold has manufacturing operations throughout North America, Latin America, the Middle East and Europe.

Source: Reichhold


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