Industry News

R-M Refinish Brand of BASF Coatings and GARGASH Enterprises Sign Contract in Dubai

Published on 2008-04-11. Author : SpecialChem

Gargash Enterprises, the authorized distributor for Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, can claim that when it comes to vehicle repair, their state of the art bodyshops are the first choice of some of the most wealthy and influential individuals in Dubai.

Signing the contract (from left to right): Kevin Ryan (GE-Service Manager), Peter van Keulen (R-M Global Trainer), Jabber Gargash (GE Executive Director), Graham Elliott (GE Bodyshop Manager), Jaleel MC (General Manager Al Dahiya), Ewan Ramsey (GE General Manager) and Arie Verboon (BASF Coatings Country Manager, Bus Dev. Middle East).

These discerning customers expect the very best, which is why Bodyshop Manager Graham Elliot together with Kevin Ryan, the Service Manager for Mercedes-Benz in Dubai looked very carefully at the automotive refinish paint offers available to them and after careful consideration, they chose R-M Automotive Refinish, brand of BASF Coatings.

Both Graham and Kevin knew that there was no question that R-M's paint quality more than meets the demands of any professional bodyshop, however, there were three other areas within the product offer of all the refinish paint manufacturers considered that the team felt were vital to the needs of Gargash Enterprise's bodyshop.

First was a high performance colour retrieval and management information software tool, second a comprehensive technical support programme throughout the conversion and finally, a dedicated sales and training team.

Naturally, R-M scored in all three areas and it was not long before the team from the UAE's exclusive R-M Distributor, Al Dahiya, was working closely with R-M's Global Trainer Peter Van Keulen, who has dedicated a full six weeks on site, together with Lee Gough, Al Dahiya's National Head Trainer and Joshua Chacko, the R-M Technician, to ensure that the four Gargash's state of the art bodyshops can benefit from the very latest in R-M refinish technology and techniques.

"The R-M Shopmaster software is already running within the network producing purchase orders and significantly reducing our stockholding and all 20 painters and preppers are working well with waterborne basecoat ONYX HD and all the other VOC compliant products. In fact, of the first 500 jobs, only three needed minor re-work" said Gargash's Graham Elliott. A result to be proud of."

About R-M Automotive Refinish:

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.

Source: BASF

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