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R-M is stepping up its Partnership with the Performance tuner, PAROTECH

Published on 2009-12-29. Author : SpecialChem

A solid partnership has been built up between R-M, the premium paint manufacturer, and PAROTECH, the car designer based in the Champagne region of France. This year, the two brand names have pooled their knowledge in numerous motor vehicle production projects.

Moving forwards together

Since the launch of the CARIZZMA custompaint range, R-M and PAROTECH, the performance tuner and car designer, have shared their ambitions by completing a number of large-scale projects. As a team, these two brand names have reinvented colours: a matt chocolate, a very rich charcoal grey, as well as amatt white on a gorgeous Lamborghini LP 560, which made such an impact at the Geneva Motor Show. These successful joint projects have enabled R-M and PAROTECH to bring their worlds of exclusivity, prestige and luxury closer together. However, it doesn't stop there, because this partnership is also a human interest story. Let's take Patrice Parot, PAROTECH's enterprising founder, whose underlying philosophy is similar to R-M's: "a partnership is only worthwhile if it's a win-win relationship".Moving forward, exchanging points of view and sharing expertise: these two brand names quickly struck the right balance.

Large-scale projects

"We have been working with CARIZZMA for a year now. The advantage of these products is that they are bothhigh quality and comply with environmental standards," explains Patrice Parot.

To progress further, the two brand names committed themselves to two flagship projects. The preparation of a charcoal grey Mercedes prepared in the purest PAROTECH style.

Boding just as well for the future is the 2010 schedule bringing together R-M and PAROTECH. In pictures, six creations from Parotech including Mercedes, a Volkswagen Touareg and other top-of-the-range cars.

As well as being a supplier of paint products, R-M has also become a technical advisor and assisted PAROTECH with its international growth. These are just two of the many areas of expertise that R-M has brought to this partnership.

Shared aims

R-M has built its reputation around high-quality products and a commitment to innovation. These have provided the foundation on which the R-M philosophy is belt and amply demonstrated by the development and subsequent launch of the CARIZZMA by R-M custom paint range.

Incredible colour, design and high technology... "Parotech is a great partner for experiencing and sharing new approaches for different styles, materials and customer demands. I love the work Patrice Parot does. CARIZZMA by R-M enables us to continue to make advances in colour and design, and Parotech proves this , with its premium style," confirms Darren Dalwood, Global Head Trainer R-M.

These premium products illustrate R-M's quest for perfection that is, in turn, expected by its customers. What's more, the manufacturer offers this avant-garde range to each company by supporting their particular projects. This is how the partnership with the car designer PAROTECH has been built up and endures... "R-M is a brand name with progress and individuality running through its veins," points out Patrice Parot.

R-M Automotive Refinish: an important part of BASF Coatings

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.

Source: BASF


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