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BASF’s R-M Automotive Refinish Paints Win Approval for Acura in China

Published on 2015-05-25. Author : SpecialChem

SHANGHAI, China -- Acura, the luxury automotive brand of Japanese automaker Honda, is famous for their visionary innovation, precision manufacturing, refined aesthetics and pursuit of sustainability. The company sets high standards for their suppliers and only approves those who are best in class. The recent approval granted to R-M Automotive Refinish paints, after extensive tests and examinations, shows Acura’s trust in BASF’s premium automotive refinish paint brands.

R-M products are designed to meet the demand for eco-efficient automotive refinish solutions. R-M waterborne paints are high in quality and efficiency but lower in volatile organic compound emissions. R-M waterborne refinish paints show enhanced freezing and thawing resistance and allow for a five-year shelf life, and are fit for various climate conditions in China. In order to serve local customers, R-M has set up a professional support team in China, which offers specialized training programs to spray painters and process optimization programs to body shops.

Yajun Liu, Manager of Acura Training Center, Honda Motor (China) Investment Co., Ltd. said: “Customer satisfaction is very important to Acura. R-M waterborne refinish paints perfectly match our high standards of products and service quality. Adding R-M in our bodyshops, we believe we are giving Acura drivers one more satisfying and high performance choice.”

About R-M Automotive Refinish Paints

Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.

About BASF

BASF creates chemistry – and have been doing so for 150 years. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As one of the world’s leading chemical companies, it combine economic success with environmental protection and social responsibility. Through science and innovation, it enables its customers in nearly every industry to meet the current and future needs of society. Its products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. It has summed up this contribution in its corporate purpose: It creates chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year.

Source: BASF

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