Industry News

PPG’s CIL® Paint Survey Finds White, Grey and Beige as the Most Livable Paint Colors

Published on 2016-08-01. Author : SpecialChem

TORONTO -- From coast to coast, Canadians prefer neutral colors for home decor, but residents of some provinces are more daring with color than those of other provinces. That’s the finding of a country-wide survey of Canadian painting habits conducted by leading brand CIL® paint.

Canadians Prefer Neutral Colors for Home Décor

pastels the most beautiful
and livable colors for home.

According to the survey, which polled more than 1,500 consumers across the country, 51 per cent of Canadians equate white, grey and beige with a beautiful and livable color palette for the home, while 36 per cent think pastel colors such as yellow, blue or green are the better choice. Only 13 per cent of respondents put rich colors such as red, black or purple in this category.

“Interestingly, more residents of the Atlantic provinces chose pastels over neutrals (47 per cent compared to 43 per cent) as the most beautiful and livable choice, while Ontarians had a closer split than the rest of the country, with 47 per cent in favor of neutrals and 40 per cent preferring pastels,” said Alison Goldman, brand manager for CIL paint, a brand of PPG.

Quebec, Manitoba, Saskatchewan and Alberta had the highest number of respondents nationally (14 to 15 per cent) citing rich colors such as red, black or purple as most beautiful and livable. At the same time, Manitobans overall appear to be the most cautious when it comes to painting with bold colors, with 75 per cent of the province’s respondents equating neutrals with an attractive, easy-to-live-with decor, Goldman said.

“It’s no secret that in spite of more saturated colors trending in home decor, people still prefer to play it safe with neutrals,” she explained. “What was most eye-opening about this study, however, is the growth in acceptance of pastel tones as a beautiful choice for home decor.”

Goldman said that CIL paint is seeing the same pattern in consumers’ buying habits in store. She cited the brand’s top-selling paints over the last six months as neutrals Marshmallow White (30YY 83/012 | WN22), Scroll Beige (20YY 43/083 | WN37) and Pebble Grey (00NN 53/000 | CN62) and pastels Candlelight Yellow (67YY 87/169 | Y30) and Clear Blue Sky (70BG 70/131 | B44).

While neutrals and pastels are less dramatic than their more colorful counterparts, they need not be perceived as boring, Goldman emphasized. To spruce up light-colored walls, she suggested painting darker or lighter versions of the main wall color on baseboards, trim, windowsills, ceilings and doors. As well, using two or three different neutral or soft pastel colors in a room can give it a warm, refreshing lift, she said.

Available in Canada at THE HOME DEPOT®, WALMART®, RÉNO-DÉPÔT® and RONA® stores and at independent paint dealer locations, CIL® paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With 1,165 colors in its palette, CIL paint has developed a color mood system that guarantees a perfect match across a wide spectrum of colors.

PPG’s architectural coatings business in the U.S. and Canada is one of the industry leaders in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada.

About PPG

PPG works every day to develop and deliver the paints, coatings and materials that its customers have trusted for more than 130 years. Through dedication and creativity, it solves its customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, it operates and innovates in more than 70 countries and reported net sales of $15.3 billion in 2015. It serves customers in construction, consumer products, industrial and transportation markets and aftermarkets.

Source: PPG

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