PPG has reached a multiyear corporate marketing agreement with the current Oakland Raiders. The agreement will make PPG paint brands the Official Paint of the Raiders. Financial details and terms were not disclosed.
Growing Relationship
“PPG is excited to grow our relationship with the Raiders organization and their loyal fan base, which includes a number of do-it-yourself consumers and paint professionals,” said Bryan Iams, PPG vice president, corporate and government affairs.
“PPG’s paints and coatings will help provide an exceptional experience for countless fans and will beautify the Raiders stadium for years to come.”
The Marketing Agreement
In conjunction with the marketing agreement, protective and decorative coatings from PPG’s industrial, refinish, protective and marine, and architectural coatings businesses will be featured in the new, state-of-the-art Raiders stadium in Las Vegas, expected to be completed in 2020.
“We are honored that PPG has extended its commitment to the Raiders organization as we work toward building a new stadium that embodies the spirit and excitement of Las Vegas,” said Tom Blanda, Raiders Senior Vice President, Stadium Development and Operations.
“PPG’s expertise and ability to provide coatings that offer long-term protection with striking aesthetics made them an ideal partner for this project.”
Source: PPG