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New Engelhard Technology Brings Depth and Chroma Effects to Automotive Coatings

Published on 2006-03-16. Author : SpecialChem

ISELIN, NJ -- New technology from Engelhard Corporation (NYSE:EC) enables designers to bring a rich, earthy, metallic copper or russet appearance to automotive and other coatings.

Exterior Lumina® Russet and Copper special-effect pigments offer increased chromaticity, advanced color purity and more brilliance. The newest metallic-looking pigments from Engelhard produce exquisite copper and rouge-tone looks through a tight mica particle-size distribution and an exclusive multilayer coating technology.

Exterior Lumina Russet and Copper pigments are available with Engelhard's proprietary CFS™ chrome-free treatment to meet durability requirements of automotive coating applications.

"We are pleased to expand our Lumina colors offering to include Russet and Copper, which deliver dramatic, earthy visual effects to coatings," said Stephane Rochard, Engelhard's global marketing manager, automotive and industrial markets for Engelhard's special-effect pigments. "Our customers will be able to enhance the aesthetic value that mica-based effect colors bring, particularly to the automotive market."

Non-reactive and non-tarnishing pigments under most conditions, Exterior Lumina Russet and Copper are compatible with both solvent- and water-based liquid coatings, as well as powder coatings.

Their unusually lavish russet- and copper-metallic looks are also ideal for other end-use applications requiring excellent durability.

Lumina Russet and Copper are also available without exterior treatment for applications such as packaging, household appliances, electronics and more.

Engelhard manufactures a broad line of products for paints and coatings, including special-effect pigments, organic and complex inorganic color pigments, aqueous color dispersions, kaolin-based extender pigments and attapulgite thixotropes.

Engelhard Corporation is a surface and materials science company that develops technologies to improve customers' products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications.

Forward-Looking Statements:

This announcement contains forward-looking statements. There are a number of factors that could cause Engelhard's actual results to vary materially from those projected in the forward-looking statements. For a more thorough discussion of these factors, please refer to "Forward-Looking Statements" (excluding the first and sixth sentences thereof) on page 34 of Engelhard's 2005 Annual Report on Form 10-K, dated March 3, 2006 and Exhibit (a)(11) to Amendment No. 2 to the Company's Schedule 14D-9 (Investor Presentation entitled "Engelhard Response to BASF Offer") (excluding the last paragraph of page 33 thereof), filed on February 2, 2006.

Additional Information and Where To Find It: This announcement does not constitute an offer or invitation to purchase nor a solicitation of an offer to sell any securities of Engelhard. In connection with the proposed transaction, BASF filed a Tender Offer Statement on Schedule TO on January 9, 2006, which has been amended (the "Tender Offer Statement"). Engelhard has filed certain materials with the SEC, including a Solicitation/Recommendation Statement on Schedule 14D-9, which has been amended (the "Schedule 14D-9"). Engelhard plans to file with the SEC and mail to its shareholders a Proxy Statement on Form 14A relating to the 2006 annual meeting of shareholders and the election of directors (the "2006 Proxy Statement"). Information regarding the names of Engelhard's directors and executive officers and their respective interests in Engelhard by security holdings or otherwise is set forth in Engelhard's Proxy Statement relating to the 2005 annual meeting of shareholders ("2005 Proxy Statement"). Additional information regarding the interests of such potential participants will be included in the 2006 Proxy Statement and other relevant documents to be filed with the SEC in connection with Engelhard's 2006 annual meeting of stockholders that will be filed with the SEC.

INVESTORS AND SECURITY HOLDERS ARE ADVISED TO READ THESE MATERIALS BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and security holders may obtain a free copy of the Tender Offer Statement, Schedule 14D-9, 2005 Proxy Statement, 2006 Proxy Statement (when it is filed and becomes available) and other documents filed by Engelhard or BASF with the SEC at the SEC's website. In addition, investors and security holders may obtain a free copy of each of the Schedule 14D-9, 2005 Proxy Statement and 2006 Proxy Statement (when it is filed and becomes available), as well as Engelhard's related filings with the SEC, from Engelhard by directing a request to Engelhard Corporation, 101 Wood Avenue, Iselin, New Jersey 08830, Attention: Investor Relations.

LUMINA is a registered trademark of Engelhard Corporation

Source: Engelhard Corporation


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