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Lubrizol Opens Innovation Center for Performance Coatings & Other Businesses in Singapore

Published on 2013-10-14. Author : SpecialChem

SINGAPORE -- The Lubrizol Corporation announces the opening of its new Innovation Center in Singapore, the latest addition to Lubrizol's growing presence in Asia. The opening ceremony for the new laboratory facility marks yet another milestone in support of Lubrizol Advanced Materials' robust growth in the region.

"With some of the fastest growing economies today centered in Asia, Lubrizol is proud to have taken yet another step forward in our commitment to this region," says Dr. Robert Graf, corporate Vice President, research and development. "As an organization, we take great pride in setting the benchmark for the product innovation and technical capabilities that our global customers have come to expect from Lubrizol. The opening of our new Innovation Center here in Singapore is a testament to our belief in Asia's growth potential and our commitment to extend our innovations and technical expertise to our customers here in Asia."

The new Innovation Center is home to application development and technical service for the Personal Care, Home Care and Performance Coatings businesses in Asia. Personal and Home Care technical support covers the areas of skin care, hair care, bath and shower, as well as home care applications. The Performance Coatings business will use the Innovation Center to build technology development and predictive application testing capabilities in the region for a host of application areas that include metal, wood, composites, masonry, paper, textiles and packaging.

"As we continue to increase our focus on the personal care, home care and performance coatings markets, we are delighted to reinforce our strategic presence in Singapore, one of the world's leading chemical hubs," says Mr. Bernard Wong, Vice President Asia Pacific, Lubrizol Advanced Materials, Inc. "In setting up our new Innovation Centre here, we will enhance our ability to respond more quickly to market demands and emerging trends in Asia. More importantly, we will also provide the much needed leverage that can help our customers extend their global reach and improve our operational efficiency collectively in this important growth region."

Director of Energy and Chemicals, Economic Development Board of Singapore, Mr. Eugene Leong, adds "Lubrizol's new Innovation Centre is an exciting addition to Singapore's R&D ecosystem. To meet the demands of the Asian consumer, companies will have to develop solutions together with their business partners and customers. Singapore's diverse industrial base, such as the consumer and personal care industry, provides opportunities for Lubrizol to co-innovate with their customers here. The growth of specialties builds on the capabilities and talent that Singapore has developed in the energy and chemicals industry, and this will add to the robustness of the sector and extend our leadership."

Director of Energy and Chemicals, Economic Development Board of Singapore, Mr. Eugene Leong, adds "Lubrizol's new Innovation Centre is an exciting addition to Singapore's R&D ecosystem. To meet the demands of the Asian consumer, companies will have to develop solutions together with their business partners and customers. Singapore's diverse industrial base, such as the consumer and personal care industry, provides opportunities for Lubrizol to co-innovate with their customers here. The growth of specialties builds on the capabilities and talent that Singapore has developed in the energy and chemicals industry, and this will add to the robustness of the sector and extend our leadership."

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion.

Source: Lubrizol


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