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Leading Fashion Designer Manish Malhotra & Kansai Nerolac Impressions launch their latest venture: "Nerolac Spring Summer Collection 2008"

Published on 2008-07-11. Author : SpecialChem

Mumbai, India -- Kansai Nerolac Paints Ltd, India's leading paint manufacturing company, has announced the launch of their new tool "Nerolac Spring Summer Collection '08" in association with leading fashion designer Manish Malhotra.

This collection follows the worldwide trend of deriving colour from fashion. This collection brings a close symbiosis of fashion and colour. Various industries like apparels, leather, accessories, jewellery, automobiles, etc adopt this trend and paint Industry is one of them.

"RENEWAL" is the Central Theme of this collection. This collection aims to break the mundane chores of a common man by portraying how fashion can be used to accentuate & beautify his house. This collection will change his overall perspective by letting him explore things in an innovative way.

Commenting on the launch Mr. Anuj Jain, Vice President-Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd said, "Nerolac has been widely known for its innovative products and creations, and keeping abreast with this trend, we have launched the Nerolac Spring Summer Collection, 08 that is a celebration of fashion & style with Colours. We have linked the two in a distinctive manner to offer consumers the latest trends in fashion and shades that will reflect their various personality aspects and will help create their own signature style."

Speaking about his venture with Kansai Nerolac Manish Malhotra says, "It's a matter of great privilege and Honour to be associated for the second time with the country's leading paint manufacturing company Kansai Nerolac. It is good to see that a paint company is now exploring the distinctive style statements of people & helping them change their perspective. This initiative of Nerolac would help them relate with their consumers on a more humane level. I hope this association of ours will take us both a long way."

Colours in homes reflect a lot about the individualistic style & personality of a person. This collection showcases the striking resemblance between fashion elements and walls and how the optimum use of all these elements could beautify & enhance the overall décor of your home. In short it is all about "HOME FASHION".

So go ahead and make an individual style statement with the colors in vogue and transform your home into something fashionable. Isn't it a coincidence that 'Impressions' really makes you "A STYLE ICON?"

About Kansai Nerolac Paints Limited:

Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 87 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and undisputed leader in Industrial segment, having a turnover of Rs.1613 crores. The company has four strategically located manufacturing units all over India and a strong dealer network of over 11000 dealers across the country. The company manufactures a diversified range of products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.

Source: Kansai Nerolac Paints Ltd.

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