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Jotun Paints showcased industry leading Jotashield and Fenomastic brands at 'The Big 5 Exhibition'

Published on 2007-12-20. Author : SpecialChem

Jotun Paints participated at 'The Big 5 Exhibition', the largest trade show for the Middle East's construction sector, from November 25 - 29, 2007 at the Dubai International Exhibition Centre. Jotun highlighted at its stand the entire range of Jotashield and Fenomastic brands further tapping into the Middle East market and strengthen its position as the number one paint manufacturer in the region.

Catering to the various demands of commercial, residential and industrial markets for cost-effective and innovative paint solutions, Jotashield and Fenomastic brands aim to address the growing market for specialised paints solutions that incorporate weather and safety features. Jotashield Thermo is a superior exterior paint with thermal insulation properties, which deflects heat and reduces interior temperature and cooling costs. Offering professional interior paint solutions, Fenomastic Enamel is the first lead-free and non-yellowing enamel paint in the region, while Fenomastic Gold is an acrylic paint that boasts of its antibacterial & antifungal properties, anti-flame spread and crack tolerance of up to one millimetre.

"As the most important event for the region's construction sector, we believe 'The Big 5 Exhibition' is the best platform to showcase our professional range of products to a high-potential audience. We recognise the greater need to highlight the Jotashield and Fenomastic brands to address the increasing demand for quality paint products, which has arisen as a result of the current boom in the regional property industry. We are also aiming to leverage the participation of leading industry players from across the region to create the right opportunity for new alliances and projects in the future," said Eirik Kristensen, Regional Marketing Manager (Middle East), Jotun Paints.

The Jotashield and Fenomastic brands have been utilized extensively across key developments in the region, which has driven Jotun's growth and success in the Middle East. The company's aggressive growth strategy aims to leverage the booming real estate and construction sector, which is valued at more than AED 1 trillion in the GCC states alone. Jotun plans to further boost its current success by continuously focusing on quality and service.

"The Middle East market for paints and coatings has presented Jotun Paints with a unique challenge as its requirements vary from the rest of the regions across the world. To be able to better understand the very specific needs of discerning customers, we have invested USD 25 million towards research and development to acquire insights that will inspire us to improve our product offering and create more breakthrough manufacturing technologies. As part of our continuous dedication to provide innovative products, the Jotashield and Fenomastic ranges underline our goal of exceeding our customers' expectation," concluded Kristensen.

Jotun has been at the forefront of developing paint products that are specifically formulated to suit local weather conditions including a variety of conventional and specialized coatings that can withstand the extreme heat of the Middle East region. Utilizing the latest technological innovations in paint production, the company has offered a diverse range of solutions including decorative, protective, marine, floor/concrete protection and intumescent coatings, for high profile projects in the Middle East.

Source: Jotun

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