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Jotun India opens 100 Multicolor Outlets

Published on 2008-09-23. Author : SpecialChem

Jotun India adapted an innovative strategy by penetrating the competitive Indian paint market through an exclusive retail distribution network. The company has successfully achieved an impressive milestone by introducing more than 100 exclusive outlets spread across the country.

In India, paints have conventionally been sold in non exclusive hardware stores. The demand for decorative in the Indian market has been increasing in accordance with the booming real estate and industrial segments. Having recognized the opportunity of retailing through exclusive showroom, Jotun has adapted its global strategy to the country.

Speaking to the media on Jotun's Retail outlets Mr. Percy Jijina said, "The Multicolor outlets exclusively house Jotun products, and gives the consumer a complete experience while selecting the paint colour and style. These outlets are designed to be completely accessible and customer friendly".

our plan for the year 2008 is to open 125 exclusive retail outlets across the country. We are targeting key cities like Mumbai, Pune, Goa, Hyderabad, Chennai, Bangalore, Ahmedabad, Surat, Cochin, Calicut & Trivandrum. The plan is to further expand the network through the country and make a stronger presence in the Indian market.

Source: Jotun


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