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Glasurit Business Support Energizes Hidden Potentials

Published on 2004-10-18. Author : SpecialChem

Münster -- Five years ago, Glasurit started its evolution from a mere paint maker to an all-around solution provider. Under the term of RATIO-CONCEPT-plus, a comprehensive modular business support program was set up to help bodyshops find and systematically exploit unused savings and development potential. Meanwhile, the program has evolved into a cross-Europe network of expert consultants providing tailor-made solutions and helping bodyshops to successfully implement the resulting measures.

5 years of RATIO-CONCEPT-plus

Innovation always starts from an idea, which is then filled with life and advanced further and further. After twelve months of intensive development work RATIO-CONCEPT-plus was presented to the public at the Automechanika trade fair 2000.

RATIO-CONCEPT-plus today covers a wide palette ranging from simple value-creating services to an extensive consultancy offer that stands out against other systems mainly in that it does not separate technology from business management. Increasing efficiency and expanding business is what the consultancy offer focuses on. The range of modules currently available in the marketplace comprises the RATIO-Repair-Shop, the Process Optimisation tool, and the Profit-Manager PRO, a paint mix management software including advanced stock management and controlling functions.

A professional pool of 15 certified consultants from all over Europe has handled a variety of projects and thus helped a number of bodyshops to become more efficient and improve their performance as a sound foundation for long-term success.

Future development work around RATIO-CONCEPT-plus will focus on the improvement of the existing Process Optimisation and Repair-Shop offer. Particular attention will also be granted to the launch of further service modules such as Bodyshop Design, which is a planning tool providing support in the systematic arranging of working areas to ensure optimum workflows. What also deserves to be highlighted is the Business Seminars module as a means to show the more business management focused touch of RATIO-CONCEPT-plus. In this area, highly valuable experience has been gained in pilot projects that were set up to sharpen business owners' awareness of the importance of optimizing work processes.

The RATIO-CONCEPT-plus consultancy service is now a well-established pillar of the Glasurit portfolio. As a supplement to the refinish product range, the RATIO Systems and the RATIO-COLOR tools, RATIO-CONCEPT-plus is an equal asset in the range of products and services the Glasurit brand offers its customers.

Glasurit Automotive Refinish

Under the Glasurit brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. Glasurit Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair worldwide and chosen by them for its color expertise.

Source: BASF

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