Industry News

Glasurit and Mazda Motor Europe Sign an Agreement to Work Together in Automotive Refinish

Published on 2010-09-20. Author : SpecialChem

Mazda Motor Europe and Glasurit have signed an agreement to work in partnership within automotive refinish across Europe. Glasurit is recommended by Mazda Europe to its dealership and bodyshop network in Europe.

Glasurit and Mazda Motor Europe

This agreement is part of a complete plan by Mazda Motor Europe to develop bodyshop activities. The Glasurit services consultants will provide their expertise in the development of future standards, repair process optimisation, increased paint repair profitability and the development of new services.

"This agreement is part of our ongoing efforts to make Mazda owners the most satisfied in Europe", said Jorgen Olesen, Vice President for Logistics and Customer Service at Mazda Motor Europe.

For Dr. Harald Borgholte, Vice President Global Business Management Automotive Refinish, the agreement is another step towards intensifying the partnerships in the automotive refinish sector with car manufacturers: "Mazda is an important customer for Glasurit. This collaboration confirms the ambition and enthusiasm of both parties to establish a long-term partnership in advanced refinish applications."

About Glasurit Paints:

Glasurit, BASF's world class refinish system. Glasurit® paints employ state-of-the-art European technology that gives you the ultimate blend of advantages: Speed. Ease of use. Color match. Durability. And the rich, liquid color and deep brilliant gloss that define a world-class finish. A Glasurit finish.

Source: BASF

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