Industry News

Francois Desné is responsible for BASF's Industrial Coatings Solutions in the Asia-Pacific region

Published on 2005-08-16. Author : SpecialChem

Münster/Tokyo -- Francois Desné has moved to BASF Coatings Japan Ltd. based in Totsuka near Tokyo on June 1st, 2005. Conversant with finance and strategy he manages the industrial coatings business in the whole Asia-Pacific region. He joined the BASF group in 2003 as a Business Development Manager of the BASF Coatings in the Corporate Planning and Controlling department in Muenster, Germany.

Francois Desn

Francois Desné, who was born in 1971 in Paris, has a Master in fundamental Physics from the University of Paris VII as well as a Master in Business Administration from the Wharton School of Philadelphia. The assignment in Tokyo is not his first position in Asia. From 1996 to 1998, he was a Quality manager of Rhodia's first Silicones production site in China, before joining Rhodia as a head of product development for Textile Coatings in Lyon, France. Native French-speaker, Francois Desné is fluent in English, German and Mandarin Chinese.

BASF : A major international player in coatings

BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2004 the Coatings Division achieved world sales of 2.0 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines.

Source: BASF Coatings AG

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