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Exousia to Exhibit at ASIACOAT 2008

Published on 2008-04-16. Author : SpecialChem

SUGAR LAND, Texas -- Exousia Advanced Materials, Inc. has announced that it will exhibit its Power Shield family of high-performance industrial coatings at the 13th Annual Shanghai Asia Coating Exhibition -- ASIACOAT 2008 -- with its Northern China strategic marketing partner, Northern International Group (NIG).

ASIACOAT 2008, to be held May 22nd through May 24th at the Shanghai International Exhibit Center, is the largest and most professional industrial coatings event in China with nearly 300 companies from all over the world. Exousia will be one of the U.S. based companies participating in this event, and will have the opportunity to introduce itself to over 50,000 coatings customers and suppliers from the Chinese and Asian coatings industry.

To help build a strong brand for its industrial coatings, Exousia has filed for two Chinese trade names - Power Shield and Diamond Shield. In addition, the company's first coating plant, which is designed to produce up to 2 million gallons of high-performance coatings each year, is currently under development in Tianjin. To meet the industrial coating demand generated by China's high-growth economy, Exousia plans to build up to five more plants.

Anticipating a strong showing at the Expo, Exousia will send an executive and technical team from its Texas headquarters. Also represented will be Exousia's distributors from the Eastern China Territory, Northeastern China (Manchuria) Territory, Southern China Territory and Western China Territory. Exousia believes this event will provide an excellent opportunity to promote its coating product lines to the Chinese market. Exousia will also utilize the Expo to launch its brand name awareness campaign.

At the event, Exousia will display and promote its advanced industrial coatings, including its proprietary VISTAMER® Rubber coatings. VISTAMER Rubber is a patented, surface-modified rubber particle that is exclusively manufactured by Exousia, and Exousia is the only company to incorporate VISTAMER Rubber into industrial coatings. VISTAMER Rubber substantially increases the impact resistance, abrasion resistance and surface adhesion of industrial coatings, causing them to perform better and last longer.

"Exousia is excited to launch its industrial coatings products into China at this major event," comments Exousia VP of Sales and Marketing Asia, David Chen. "The ability to exhibit alongside a company as large and important as NIG provides Exousia with great visibility and credibility."

About Exousia:

Exousia manufactures advanced resins, engineered particles, and industrial products. Exousia products enhance strength, durability, cost effectiveness and performance for a wide range of manufacturing, commercial and construction applications. The Company serves both domestic and international markets.

FORWARD LOOKING STATEMENTS

Statements released by Exousia Advanced Materials, Inc. that are not purely historical are forward-looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.

Source: Exousia Advanced Materials, Inc.


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