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Election Predictions: Benjamin Moore Ponders Possible Presidential Color Choices for White House Interiors

Published on 2008-08-25. Author : SpecialChem

MONTVALE, N.J. -- The presidential election can be counted on for being a colorful display of politics as the candidates campaign for the golden ring: a chance to occupy the White House. Wonder what colors the eventual victor might choose for his family's new 1600 Pennsylvania Avenue living quarters? Benjamin Moore, the 125-year old American paint manufacturer whose products consistently win their fair share of votes as a favorite among designers and consumers, asked its color experts to imagine what hues each of the candidates might want on the walls.

"While recent presidential elections have defined American politics in blue and red, it's never black and white," said Eileen McComb, Benjamin Moore's director of communications. "At Benjamin Moore, we annually forecast trend colors for the coming seasons and overall year, and we even look ahead at what's looming almost two years from now. But, to make our predictions about the possible color choices for a McCain versus Obama presidency, we studied their color preferences and those of their wives when it comes to clothes. We also factored in the regional backgrounds of each candidate and their current home styles."

So, what does Benjamin Moore foresee if John McCain is the next president? The McCain home in Arizona currently features a palette that faithfully reflects the surrounding desert earth tones, with terra cotta, Tuscan yellow and touches of blue. Furnishings are casual, and laid-back comfort reigns. A McCain White House, could mean, therefore, a traditional Federalist color scheme that respects historic precedence, with a nod, as well, to a palette that American painter Georgia O'Keeffe might have elected to use. The Benjamin Moore colors that hypothetically would fit the bill include Angelica AF-665, Salsa Dancing AF -280 and Chambourd AF-645 for the space where formal entertaining in the residence is hosted. The combination of the soft grayish white, warm rust and deep grape hues creates a welcoming and enveloping ambience. In the family's living room, the suggestion is Palermo Rose 1278 paired and Mountain Lane 488 with White Dove trim, yielding an intimate, relaxed environment. For the First Couple's bedroom, where calm and rest are the desired effects, the color prescription might read Mascarpone AF-20, Proposal AF-260 and Pensive AF-140. The serenity and sophistication of Riviera Azure 822 could be ideal for daughter Bridget, age 17, the youngest of McCain's six children.

The Obamas would be trading up from their South Chicago Georgian beauty to the Palladian style White House manse. If Michelle Obama's fashion penchant for purple and other strong colors is any indication, perhaps we can expect the interior palette of an Obama White House to be both invigorating and soothing. The Benjamin Moore colors envisioned for the family's formal dining room during this possible administration include Citron 2024-30 and Autumn Purple 2073-20 with a Dior Gray 2133-40 accent. For the family's private living area, the perfect trio for producing a de-stress zone could be historic-based hues (HC is Benjamin Moore shorthand for Historic Color) such as Wethersfield Moss HC 110, Beacon Hill Damask HC 02 and Greenmount Silk HC 3. In the master suite, an appropriate mix might be Violet Petal 1382 and Silver Bell 1458 with a top coat of Benjamin Moore's Silver Metallic specialty finish. The Obama youngsters-Malia, 9, and Sasha, 6,-could be in for a pretty-in-pink treat with their bedrooms painted, respectively, Rhododendron 2079-50 and Pink Pansy 2083-50.

About Benjamin Moore:

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and this year celebrates its 125th Anniversary. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers located throughout North America.

Source: Benjamin Moore

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