Industry News

Eilenberger Named BASF Marketing Director

Published on 2007-01-29. Author : SpecialChem

SOUTHFIELD, MI, -- BASF Automotive Refinish Solutions announces the appointment of Darlene Eilenberger to Marketing Director, NAFTA. Eilenberger replaces Guy Bargnes, who has accepted the position of National Sales Director for the Refinish group.

Darlene Eilenberger

Eilenberger has been with BASF Automotive Refinish for 28 years, most recently as Brand Marketing Manager, where she was the chief architect of the Refinish group's North American strategic marketing plan. Eilenberger was also responsible for brand strategy and product management of BASF Refinish paint lines, including Glasurit, R-M and Limco.

Prior to Eilenberger's marketing career, she served as a technical manager handling color development, quality control and formula management.

Eilenberger says of her new role, "My focus will be to continue to grow BASF's leadership position in the marketplace by adopting new technologies and strategies that help our customers reach maximum productivity and profitability."

Juan Carlos Ordonez, VP, Automotive Refinish Solutions said, "Darlene is the obvious choice to help us lead BASF Refinish in our goal of helping make our customers more successful".

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs about 16,000 people in North America and had sales of approximately $11.3 billion in 2005.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's intelligent system solutions and high-value products help its customers to be more successful. BASF develops new technologies and uses them to open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 94,000 employees and posted sales of more than €42.7 billion (approximately $50.4 billion) in 2005.

Source: BASF

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