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EFI Announces Partnership with Masterpiece Graphix (MGX) to Supply Coated Substrates for Jetrion

Published on 2009-07-29. Author : SpecialChem

YPSILANTI, MI -- EFI announced that it has entered into a partnership with Masterpiece Graphix, Inc. (MGX), MGX the largest provider of customized pre coated, print enhanced substrates for digital printing. Under the terms of the agreement, MGX will coat certain substrates for use with the Jetrion 4000 Series industrial inkjet system and UV inkjet inks, eliminating the need for Jetrion users to perform this step themselves. As a result, Jetrion users will now have the option to order an even larger array of standard substrates they are already using on their flexo presses with an MGX coating that ensures that these substrates are print-receptive for UV inkjet inks.

"The Jetrion 4000 is revolutionizing digital label printing by allowing converters to print directly onto the majority of their favorite substrates without a costly primer or topcoat. This results in lower running costs and faster cycle times, a major advantage of Jetrion's proprietary UV inkjet inks versus liquid or dry toner-based systems," said Dr. Kenneth Stack, general manager of EFI Jetrion. "While many customers use flexo substrates that work well without priming or top coating, some have asked us for a third-party solution for the substrates that are more difficult to print on. We do offer a flexo-based coating that guarantees compatibility with any substrate, but our relationship with MGX gives our customers the added convenience of ordering print -ready rolls from a third party." MGX treats materials with a proprietary pre-coating process assures excellent printing and ink adhesion. Not only does this guarantee the best possible on-press quality, but it also eliminates the extra coating step in the converter's manufacturing process, thus reducing the production cycle time.

"We are excited about this partnership with EFI," said Doug Watson, CEO and President of MGX. "MGX has extensive experience with coatings, having coated over 800 different types of materials from common paper to exotic substrates, enabling a broad selection of materials for unlimited applications. We are pleased to be bringing this expertise to bear for the benefit of EFI Jetrion 4000 users."

As part of the new partnership, every new Jetrion 4000 printer will be shipped with a free roll of MGX-coated material so that Jetrion customers can try out new substrate options. Many other specialty digital substrates are available from MGX including tag and label specialty materials.

By obtaining materials from MGX, EFI customers also enjoy the added advantage of working with an environmentally proactive partner. MGX manufacturing operations are 100% wind-powered and the company is currently developing a line of recyclable digital materials, papers and plastics.

About Masterpiece Graphix:

Founded in 1998 by Masterpiece Graphix CEO and President Doug Watson and located outside of St. Louis, Masterpiece Graphix faithfully serves its customers with a wide variety of products, custom orders, short lead times, advice, flexibility, and great customer service. The company draws on over 20 years of experience with a wide array of materials and businesses to help our customers achieve their dreams. With expertise in specialized coatings, Masterpiece Graphix excels at sheets and narrow web coating as well as coating toner, Inkjet, security, hardcoat, pattern, chemical-resistant, static elimination, computer-printable and heat resistant materials.

About EFI:

EFI is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital colour print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.

Forward-looking Statements

This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q.

Source: EFI


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