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DuPont Automotive Color Report Shows ‘Appetite for Color’ Eating into Silver’s Reign

Published on 2006-01-02. Author : SpecialChem

Silver's six-year reign as the top vehicle color choice globally is being challenged by gray, now infused with an array of colors, and a stronger, bolder blue. DuPont Automotive's new 2005 Color Popularity Report shows the trend toward mass personalization is upon us as a growing number of vehicle buyers indulge an increasing appetite for true color.

"The auto market is further pushing the envelope in color, recognizing that as many as 40 percent of consumers are likely to switch brands if they can't get the color they want," said Karen Surcina, color marketing and technology manager, DuPont Automotive Systems.

To help freshen and explore color opportunities through 2009, DuPont developed 100 new colors - even a coating technology that glows in the dark for safety - to present to automotive designers, under the theme "Appetite for Color."

"Advances in technology have allowed us to offer a much wider variety of colors and finishes than ever before," Karen said. "And, in a reverse from the past, the automotive market is inspiring other markets' color choices, especially with its metallic and special effect finishes."

DuPont is the world's leading supplier of color coatings to the automotive industry. In the United States, DuPont coatings are featured on eight of the top 10 selling vehicles.

For the 53rd year, the DuPont Automotive Color Popularity Report captures the top vehicle colors offered by the world's automobile manufacturers, as chosen by consumers. The annual report is the industry's authoritative baseline for analyzing and predicting vehicle color trends by world regions as well as model type.

Source: DuPont


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