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DuPont Automotive Color Popularity Report: Silver, White Are Favorites Worldwide

Published on 2004-12-10. Author : SpecialChem

Silver is the most popular color for new cars worldwide, according to the 2004 DuPont Automotive Color Popularity Report. White took second place in all regions except for Europe, where black was in second position. This is the first in a Network News series detailing color popularity results from around the world.

In its 52nd year, the DuPont Automotive report is the industry's authoritative source for analyzing and predicting vehicle color trends by vehicle model type and overall by region of the world. DuPont is the world's leading supplier of color coatings to the automotive industry. In the United States, DuPont coatings are featured on eight of the top 10 selling vehicles.

Karen Surcina, color programs manager, DuPont Automotive Systems, the automotive original equipment manufacturer (OEM) unit of DuPont Performance Coatings, works with a DuPont designer in Europe to help automakers stay ahead of the color curve.

"We see the desire for color mirrored in the worlds of fashion and home furnishings," said Karen. "Yet, our research in small focus groups shows that what people prefer in one setting isn't always what they buy when it comes to cars and trucks. Some buyers may rein in their expressive side and choose mainstream colors based on their perceived impact upon vehicle resale," she said.

"In others, we see more of a 'notice me' effect in the choice of brighter colors - people are becoming more optimistic, they're proud of their new car and want to be seen," she said. "Yellow, in particular, is a high-visibility color that really works for the smaller SUV classes as well as for compact cars and certain sports cars."

Source: DuPont


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