Industry News

Companies are Beginning to Walk the Talk in Digitalization: Reports Chemical Week

Published on 2018-02-09. Author : SpecialChem

Digitization set to accelarate

While digitization has been a hot topic in our industry for several years, industry experts expect the trend to accelerate even more in the next several months

PARIS, France and NEW YORK, NY – Chemical Week’s Outlook 2018 January issue and February 5th issue reported on the acceleration of digitalization in the chemical industry. Several experts were interviewed including Christophe Cabarry, SpecialChem CEO.

Cabarry told CW that announcements from the larger players seemed to help jump-start digital transformations in companies that were lagging just a few months ago, in particularly, Japanese companies. The accelerating rate at which the industry has taken steps toward digitization could mean changes in the organizational structure of chemical companies. Further, now almost all companies above a certain size have a CRM (customer relationships management) system or are investing in CRM.

>> January Outlook 2018 Article “Digitization set to accelerate”
>> February 5 Article “Digitization – Companies beginning to walk the talk”

To understand more, access the webinar recording on how chemical companies are digitalizing in 2018. See why and how to transform your R&D, sales and marketing.
Why Digitization

For information on SpecialChem’s strategic and operational digital marketing services, visit www.bit.ly/SCmkt or contact alison.warner@specialchem.com.

About SpecialChem

SpecialChem is a pioneer in digital marketing in the chemical industry. Since 2000, SpecialChem has managed over 400 business development programs rooted in digital methodologies for more than 70% of the top 100 chemical companies.

SpecialChem’s 500,000+ registered members include engineers, formulators, product developers, marketers, applicators and brand owners. This global profiled network, combined with more than 3 million visitors per year, are unique assets for SpecialChem to offer digital marketing services to chemicals and materials suppliers, including bio-based products. Five technical websites include Polymer Additives, Plastics & Elastomers, Paints, Coatings & Inks, Adhesives & Sealants, Cosmetics & Personal Care.

For more information, visit www.specialchem.com.

Contact Details

Alison Warner, Corporate Communications Director
Tel: +33 1 72 76 39 00
Email: alison.warner@specialchem.com
Website: www.specialchem.com 

Source: SpecialChem
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