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CPG - Breaking New Ground Online

Published on 2004-03-30. Author : SpecialChem

The Trade network - Comptoir des Peintures Gauthier (CPG)-is living up to its mission to be more successful by offering more services and establishing a closer relationship with its clients. The company is breaking new ground with the launch of the first European trading website dedicated to professionals in the field.

Having resolutely embraced innovation, CPG presented a preview of this ambitious project at the end of September in Paris to most of its suppliers of non-paint products. Recognizing that its clients are unfamiliar with this tool, CPG has made every effort to facilitate navigation with a minimum of clicks to access a maximum amount of information across a range of attractive and user-friendly pages.

A showcase for CPG's expertise and professionalism, the website offers more than 5,000 online articles classified by an extensive family of products, accompanied by their technical and commercial characteristics. It also offers downloadable product index cards, new products and targeted promotions.

The web environment is secure, thus enabling the client to purchase with complete confidentiality, view details of registered orders, consult their current financial status, follow loyalty schemes, benefit from offers exclusive to the site, and gather information. These services are available 24 hours a day, 7 days a week.

This modern tool has great potential in terms of client loyalty and canvassing through the use of incentives: personalization of the home page, visibility of accounts, exclusive promotions and schemes, facilitation of orders, and personalized tariff conditions. CPG is expecting to receive more than 1,000 online orders within a period of six months. The official launch of www.cpg.fr will take place in November.

Source: SigmaKalon


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