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CP Kelco Appoints Azelis as the Distributor for its Coatings & Other Products in China

Published on 2012-09-07. Author : SpecialChem

SHANGHAI, China -- CP Kelco has recently appointed Azelis as exclusive distributor in the People's Republic of China and Hong Kong SAR, representing the entire product portfolio into the for Food, Beverage, Consumer and Industrial application segments.

"China is a strategic growth market for CP Kelco's nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients - particularly within the food, beverage and other consumer sectors," says Don Rubright, President CP Kelco. "With its specialty mindset, we are confident that the Azelis' team of experienced professionals in China is well placed to capture this demand, providing enhanced service, technical knowhow and efficient logistic solutions to our existing and growing base of customers."

Joris Coppye, CEO of Azelis, adds: "This appointment marks a significant milestone in Azelis' expansion into the major growth markets of Asia Pacific, as CP Kelco's product range has a perfect fit with the key growth segments food and beverages, personal care and coatings. It is a significant addition to the successful strategic partnership between both companies that dates back to 1996. We will use our expertise, combined with in-depth local knowledge and an intimate understanding of distinct customer needs in China, to deliver effective market penetration and ongoing support for CP Kelco's unique, advanced product range."

In addition to providing world-class service that includes dedicated local technical and commercial support, CP Kelco and Azelis expect to create added value for customers by jointly developing innovative solutions and formulations that meet customer needs, anticipate market trends, improve food safety and quality, and deliver superior end-product performance.

Leveraging Azelis' strong relationships with prime chemicals manufacturers and geographical reach, CP Kelco will continue supporting its key accounts to meet their ambitious growth targets. Azelis will work with CP Kelco incumbent distributor partners to optimize existing distribution channels.

About CP Kelco

CP Kelco is a leading global manufacturer and marketer of specialty hydrocolloids, with facilities in Europe, North America, Asia and Latin America. Owned by J.M. Huber Corporation, CP Kelco's product lines include pectin, xanthan gum, carrageenan, cellulose gum, gellan gum, diutan, and other novel biopolymers, marketed under brand names including CEKOL®, FINNFIX®, GENU®, GENUGEL®, GENUVISCO®, GENULACTA®, KELTROL®, KELCOGEL®, KELZAN®, SLENDID® and SIMPLESSE®. CP Kelco's products are derived from natural, renewable raw materials and serve many functions, including viscosity modification, thickening, suspension, stabilization and gelation.

About Azelis

Azelis is the leading Pan-European specialty chemicals distributor providing a diverse range of innovative products and services, serving 50,000 customers in the coatings, rubber and plastic, chemicals, composites, food and health, animal nutrition, pharmaceutical and personal care industries. Through sourcing and distribution channels in every major market around the world, Azelis, with its corporate service centre in Antwerp, Belgium, offers chemical producers market penetration, in-depth local knowledge, value-added services and tailored multi-territory solutions. Backed by private equity investor 3i, Azelis has a business volume of €1,200 million and employs 1,300 knowledgeable people located in 37 facilities in 32 countries across Europe, China, India, Canada and Australia.

Source: CP Kelco

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