Industry News

Colortone Automotive Paints Receives ColorSource™ Distributor of the Year Award from BASF

Published on 2015-05-11. Author : SpecialChem

SOUTHFIELD, Mich. -- BASF’s Automotive Refinish business awarded its 2014 ColorSource™ Distributor of the Year Award to Colortone Automotive Paints at its annual ColorSource Conference.

“The Los Angeles market is one of the largest and most competitive in the country. In this challenging market, Colortone has achieved double digit growth over the past three years and in 2014 delivered more than 20% growth,” said John Moreau, Key Accounts Manager for BASF Automotive Refinish in North America. “Not only do they deliver growth, they also have a strong retention rate due to their high levels of technical training and service.”

Formed in 1933, Colortone has been a ColorSource distributor for 20 years and has been family-owned since 1979.
“We are humbled and honored to receive this award from BASF,” said Sandy Reshes, Co-owner of Colortone. “I work with a great team of people and it’s because of their efforts that we were able to achieve this milestone.”

Paul Whittleston, Vice President of BASF’s Automotive Refinish business added, “Our ColorSource community grew their paint business by more than 14% in 2014. This growth clearly demonstrates that with great partnership and focus comes great rewards. We look forward to growing and expanding ColorSource in 2015.”

ColorSource PREMIER is a program designed by BASF exclusively for single-line distributors of BASF refinish paints and coatings.

About BASF’s Coatings Division

BASF’s Coatings division develops, produces and markets innovative automotive coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF operates sites in Europe, North America and South America as well as Asia Pacific. Within this network, BASF collaborates closely with customers all over the world. In 2014, the Coatings division achieved global sales of about €3 billion.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014.

BASF creates chemistry – and have been doing so for 150 years. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As one of the world’s leading chemical companies, it combines economic success with environmental protection and social responsibility. Through science and innovation, it enables its customers in nearly every industry to meet the current and future needs of society. Its products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year.

Source: BASF

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