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CIL Paint Launches Creamy (50YY 77/285) as the Brand's 2014 Color of the Year

Published on 2013-10-16. Author : SpecialChem

TORONTO -- They may call it mellow yellow, but it will liven up homes in 2014. That's because mellow yellow is the hottest color for 2014, expected to take the spotlight in all areas of interior decor, according to Canadian paint brand CIL® paint.

"Next year's standout color can best be described as a buttercream yellow, a warm pastel shade that has a fullness to it but is still light enough to act as a neutral," said Alison Goldman, Brand Manager for CIL paint, a brand of PPG Architectural Coatings, announcing Creamy (50YY 77/285) as the brand's 2014 color of the year.

"It's a soft, buttery color that emits a feeling of calm, tranquility and renewal," Goldman said, explaining that people today continue to look for new directions to retreat from our busy, connected lives, and mellow yellow creates a stable environment in which to pause and refresh. "It's a very easy-to-live-with color, continuously delivering a ray of warmth no matter what the weather outside."

Because creamy yellow is so versatile, it is easily incorporated into any decor, Goldman explained. She offered these suggestions for bringing next year's hottest color into our home.

Room to grow: Besides calming our minds, buttercream yellows are said to positively impact our overall well-being. Reminiscent of flowers, the sun and summer, they make us happy and optimistic and infuse us with a sense of quiet strength and order. Warm yellows are therefore a good choice for any room-from bedrooms and family rooms to bathrooms, kitchens and dining areas-highlighted both on the walls and through accessories such as pillows, throw rugs and decor items.

Make a match: Because warm yellow is an adaptable, soft hue, it works extremely well when paired with other colors. Good combinations include bright of a similar saturation level as well as citrus colors, blues, purples and greens. Color experts at CIL paint suggest Sweet Sandy (90YR 55/266) orange, Falling Rain (30BG 56/097) blue, and Pine Forest Green (10GY 29/158) green as top combo picks.

Stay Neutral: Being a warm neutral, creamy yellow also works well with other warm neutrals, such as taupes, soft browns and light greys. In fact, Goldman explained that warm neutrals from all color families–including Chinchilla White (10YY 46/041) taupe, Brown study (00YY 12/173) brown and West Coast Grey (50BG 38/011) grey–top the color chart for 2014. For added richness and depth, paint the year's hottest neutrals in rooms accented with wood or leather furniture.

Other color choices CIL paint predicts will be popular for 2014 are greens Green Grove (70YY 18/152) and Triton Green (50GG 11/251), blues Chelsea Blue (50BG 41/312) and Indian Bead (70BG 31/332), oranges Dramatic Coral (70YR 49/332) and Salmon Pink (60YR 59/261), red Lover's Knot (90RR 55/138), and purples Silhouette (70BB 28/0080) and Victorian Violet (88BB 11/331).

About CIL Paint

Available in Canada at The Home Depot, Walmart, Rona and other independent paint dealers, CIL paint has been a trusted brand in businesses, communities, schools and homes across the country for 85 years. With more than 1,200 colors in its palette, CIL paint has developed a color mood system that guarantees a perfect match across a wide spectrum of colors. CIL, Canada's favourite brand of decorative paints, has been sold by leading Canadian Retailers and Dealers for over 75 years. CIL Paints are synonymous with innovative paint technology and are a proud brand of PPG Architectural Coatings Canada Inc. Originally CIL stood for Canadian Industries Limited. Now, CIL stands for quality and innovation.

About PPG

PPG is one of the world's leading coatings and specialty products companies. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange.

Source: PPG


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