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Ciba Specialty Chemicals launches new, interactive paint & coatings industry website

Published on 2006-06-07. Author : SpecialChem

Ciba' Coating Effects Segment has launched a new, interactive paint & coatings industry website. The website is designed to allow users easy, rapid access to tailor-made solutions via a selection of different, user-oriented entry routes, such as products, technologies, effects and industries.

"The new paint & coatings industry website opens the door to Ciba' know-how, products and services for paints and coatings," said Siegfried Winkelbeiner, Global Head of Ciba' Coatings Business Line. "It provides tools that enable users to choose the relevant system, define their requirements, and find the right solution."

Catering to the needs of a variety of users, including coating manufacturers, technicians and students, the website is easy to use and allows them to benefit from Ciba' technical expertise 24 hours a day, seven days a week. It provides comprehensive information from theory to application, and shows how to link components of Ciba's product offer, such as surface treatment, stabilization, coloration and coating or paint production. The Ciba® EFKA® line of dispersants, defoamers and surface modifiers is fully integrated.

Users can see at a glance what is new and easily access the information they require. Instructive graphic elements ensure high visual clarity. Details are given of how to contact a local expert if more information and support are required. The website provides links to Ciba' online ordering and order-tracking functions as well as to documents such as test methods, technical data sheets, product specifications and certificates of analysis. Further interactive tools are currently being developed.

About Ciba

Ciba is a leading global company dedicated to producing high-value effects for its customers' products. We strive to be the partner of choice for our customers, offering them innovative products and one-stop expert service. We create effects that improve the quality of life - adding performance, protection, color and strength to textiles, plastics, paper, automobiles, buildings, home and personal care products and much more. Ciba is active in more than 120 countries around the world and is committed to be a leader in its chosen markets. In 2005, the Company generated sales of CHF 7.4 billion and invested over CHF 300 million in R&D.

Source: Ciba


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