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Ciba launches new series of effects at Eurocoat to add shimmer, shine and shading to wood

Published on 2007-11-06. Author : SpecialChem

Basel, Switzerland -- Ciba is launching a series of stylings for wood in its XYMARA™ range at Eurocoat 2007 in Genoa, November 6-8 (stand no. E29). In addition to numerous color stylings for a wide variety of end uses, XYMARA™ now includes new trend shades for wood that will provide designers with an extended range of color options for metallic and pearlescent effects.

"These imaginative XYMARA™ stylings open up a new dimension in wood design," said Siegfried Winkelbeiner, Global Head of Ciba's Coatings Business Line. "The traditional clear varnish or transparent color can now be enhanced by shimmer, shine and shading. The attainable effects range from a discreet pearlescent finish that enhances and emphasizes the grain to a bold, sparkling explosion of color."

The new stylings feature in a color trend handbook entitled Color Evolution Wood and are grouped in three series: Cozy Pop, Casual Wood and Super Nature. The Super Nature series focuses particularly on protection, allowing the natural grain to be seen, while Casual Wood comprises light, washed-out tones that paradoxically look fresher for longer. Cozy Pop is a celebration of color that pays homage to the 1960s and early 70s with a palette that moves from rich dark colors to brilliance and light. In this range strong colors are softened by metallic effects that are reminiscent of the focus on technology that was prevalent in the 1970s.

Color Evolution Wood allows experimentation with stylings by supplying a series of transparent overlays - one for each of the XYMARA™ effects: Silver Pearl, Gold Pearl, Dual Pearl, Bronze Pearl, Satin Black Pearl and Nordic. A particular effect can be seen in combination with one of the new trend colors by simply placing the overlay on top of the image of the wood grain and color.

Ciba (SWX: CIBN) is a leading global company dedicated to producing high-value effects for its customers' products. We strive to be the partner of choice for our customers, offering them innovative products and one-stop expert service. We create effects that improve the quality of life - adding performance, protection, color and strength to plastics, paper, automobiles, buildings, home and personal care products and much more. Ciba is active in more than 120 countries around the world and is committed to be a leader in its chosen markets. In 2006, the Company's continued operations generated sales of CHF 6.4 billion and invested CHF 270 million in R&D.

Source: Ciba

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