Industry News

Chantal Wolf-Laeufer Paints a Vision of Sustainability Using Rohm and Haas's Acrylic Technology at Cefic Exhibit in Strasbourg

Published on 2008-07-08. Author : SpecialChem

LAUTERBOURG, France -- Chantal Wolf-Laeufer, a local artist, will mark the opening of the Cefic exhibit at the European Parliament in Strasbourg on July 8, 2008, by painting a picture in the theme of sustainable development using interior paints which contain acrylic technology from Rohm and Haas Company.

Chantal Wolf-Laeufer, a local French artist

Rohm and Haas is one of seventeen companies attending the exhibition "Building blocks for climate change solutions" held by Cefic, the European chemical industry council at the European Parliament in Strasbourg.

It seemed to be a natural partnership between Chantal Wolf-Laeufer - who lives near Lauterbourg - and Rohm and Haas, who operates an acrylic emulsion plant there and whose acrylic technology is used in environmentally enhanced, low VOC paints for interior and exterior applications. The idea to invite the award winning artist to create a painting in relation with the event came up naturally. As a child, Chantal was already recognized as being artistically gifted but her real love for painting came over time as she took art and drawing courses at university. She experimented with oil and acrylic paints to highlight "content" or the subject matter and watercolours on silk for its effect of "fluidity" and unpredictability. She has exhibited in both France and Germany where her work has received praise and awards for its originality and beauty highlighted by the selected use of different paints and surfaces to evoke different aesthetic and emotional responses in the viewer.

"Using high quality water-based paint technology from Rohm and Haas allows me as an artist to create the pictorial world I am seeking and know that using it I am respecting human health and the environment at the same time," Chantal Wolf-Laeufer said.

Rohm and Haas first introduced acrylic emulsion technology for paint in the 1950s. Since then, advances in paint technology mean that today, water-based paints perform better, are easier to use, offer easier cleanup, and no longer smell like the traditional solvent-based paints of yesteryear. Today, paints based on the many breakthroughs in acrylic, water-based paint technology have largely replaced solvent-based paints across a broad spectrum of paint applications and surface areas that require the protection and aesthetic beauty that paint delivers so well. Paints are known to emit VOCs, which are a recognized contributor to ground smog, air pollution and climate change, but modern, low-VOC, low-odour paints allow homeowners to move back into freshly painted rooms almost immediately. The paints also are not considered hazardous waste, so consumers can rest assured that they aren't heavily impacting the environment when disposing of leftovers. In terms of performance, these advances mean that high-quality acrylic emulsions found in today's paints offer durability, protection and quick drying times, plus bacteria and fungi resistance, too.

About Rohm and Haas Company:

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007.

Source: Rohm and Haas

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