Industry News

CertainTeed’s Broad Vinyl Siding Color Palette Paints a Vibrant Picture

Published on 2010-12-14. Author : SpecialChem

Valley Forge, Pa. -- Raleigh, N.C., homebuilder Prominence Homes is taking a bold approach to exterior cladding at Avondale, its new townhome development - an approach that utilizes all 17 vibrant shades from CertainTeed® vinyl siding's color palette.

"When we started building Avondale, I was scared to death of color, but our customers began expressing interest in more than shades of white and beige," says Bob Polanco, president of Prominence Homes. "I'd had great success with CertainTeed vinyl siding products over the years, so I looked for something bolder within their color selection. When I saw how broad their color palette actually is, I thought 'Hallelujah! Somebody knows exactly what I'm looking for.'"

With the help of Raleigh contractor Wendell Siding, Prominence Homes used CertainTeed vinyl siding's wide variety of color options to give townhouse units a more individual appearance instead of letting them blend with adjacent units. Wendell Siding installed CertainTeed MainStreet™ vinyl siding in both Double 4-inch Woodgrain Clapboard and Double 5-inch Woodgrain Clapboard profiles on the sides and backs of the townhouses and accented the fronts with CertainTeed Cedar Impressions® Double 7-inch Straight Edge Perfection Shingles. By using a mixture of bold colors, including Cypress, Buckskin, Oxford Blue, Savannah Wicker and Autumn Yellow, Prominence Homes was able to paint a beautiful picture at Avondale.

"Having a large variety of exterior color options is important to builders and homeowners who want to maximize curb appeal and give their home a unique personality," says Phyllis Vail, director of marketing communications for the CertainTeed Siding Products Group. "Certainteed's line of vinyl siding products answers this need with the broadest siding color palette in the industry, allowing them to create a more vibrant exterior. The Avondale community is a fine example of what can be done with this wide range of color options."

The homeowners at Avondale are thrilled with the cornucopia of color seen throughout their development. Prominence Homes has received plenty of positive feedback from homeowners and prospective homebuyers of all ages.

"They love the color on their homes, and they've been very complimentary of the colors on other homes throughout the neighborhood," Polanco says. "My favorite review came from one of the women who lives there. She came up to me and said 'Bob, this just feels like a happy place, and I think it's because of all of the different colors.'"

Founded in 2003, Prominence Homes serves Wake Forest, N.C., and Raleigh and has earned an excellent reputation for residential construction. Prominence Homes offers prices starting in the $120s for townhomes in the Avondale community, located in downtown Wake Forest, and single-family homes in the Crosstowne community, located just three miles south of downtown Raleigh.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America's leading brand of exterior and interior building products, including roofing, siding, windows, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world's largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. In 2009, CertainTeed, which is headquartered in Valley Forge, Pa., was named ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, a national award that recognizes environmentally responsible corporations. The group had total sales of approximately $3 billion in 2009.

Source: CertainTeed

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