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Celanese Emulsion Polymers Appoints Omya as Middle East Celvolit® Distributor

Published on 2010-04-12. Author : SpecialChem

OFTRINGEN, Switzerland -- Celanese Emulsion Polymers announced that it has appointed Omya as its distributor for their Celvolit® emulsions for the Middle East, effective immediately. Celanese is a leading global producer of vinyl-based emulsions and a major producer of acrylic-based emulsions. Celanese's broad product range consists of vinyl acetate/ethylene (VAE), vinyl acetate homo- and co-polymers, vinyl acrylics, pure (100%) acrylics and styrene acrylics.

The two companies recently demonstrated their new relationship at the Middle East Coatings Show in Dubai, United Arab Emirates.

"The Middle East is a growth target for Celanese Emulsion Polymers and we are pleased to be working with Omya, a company with a strong history in this region and a key distributor within the paints and adhesives industries," said Dr. Rolf Kuropka, sales director for Europe, Middle East and Africa for Celanese.

In the Middle East and North Africa, Omya operates through its joint ventures Jordan Carbonates, Saudi Carbonates, Omya Egypt, Omya Distribution and Omya Gulf Distribution (a.o.).

"We are pleased to welcome Celanese Emulsion Polymers to our product portfolio. This means another important step forward in our objective to be the leading solution provider for the paint and coatings industry," said Rainer Siedler, CEO, Greater South & East for Omya.

About the Emulsion Polymers Business of Celanese:

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally.

About Celanese:

As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales totaled $5.1 billion in 2009, with approximately 73% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,400 employees worldwide.

About Omya:

Omya is a leading global producer of industrial minerals, mainly fillers and pigments derived from calcium carbonate and dolomite, and a worldwide distributor of chemical products. The company's major markets are the paper, plastics, paint/coatings/adhesives industries as well as construction, environment, agriculture, food and pharma. Founded in 1884 in Switzerland, Omya now has global presence extending to more than 100 locations in over 50 countries and 6000 employees.

Source: Celanese Corporation


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