Industry News

California Products Corporation Appoints Dan Cohen to Vice President of Marketing

Published on 2009-02-06. Author : SpecialChem

ANDOVER, Mass. -- California Products Corporation, the leading producer of architectural coatings, announced the appointment of Dan Cohen to vice president of marketing. Cohen brings more than twenty years of industry experience across sales, management and business development to oversee the Recreational Products, Trade Sales and Paint divisions within California Products. He will provide leadership and coordination of each division's marketing functions.

"I am pleased to announce the promotion of Dan to vice president of marketing. His loyalty combined with expansive field experience, communication skills and innovative thinking is unmatched," said California Paints CEO Pete Longo. "I am confident Dan will play a pivotal role in the continued growth of our three product divisions."

Cohen joined the California Products Paint Division in 1989 and has served the company in both sales and management. His previous responsibilities include director of business development, where he served as the direct contact and liaison for architects and designers. Cohen also spearheaded all marketing initiatives, sales programs and market penetration strategies while serving as the representative to American Society of Interior Designers.

"I am proud to be a part of a company that has achieved an outstanding market reputation by providing customers quality products and exceptional service," said Cohen. "My extensive industry background and history with California Products Corporation will enable me to hit the ground running as we build upon current success and drive the long-term execution of strategic plans."

Prior to California Paints, Cohen built his experience working directly with paint and wall covering manufacturers. Growing up in family a business of paint and decorating stores, Lunch Paint Centers in Massachusetts, Cohen honed another area of expertise in color and will also serve as the company's in-house color expert.

About California Products Corporation:

Headquartered in Andover, Massachusetts, California Products is a leading producer of architectural coatings, including 2010 and Fres-Coat Velvet, the #1 house paints as rated by a leading consumer magazine for ten consecutive years. Its Recreational Products Division is the world's largest producer of acrylic athletic surfacing materials, primarily for tennis and running tracks. DecoTurf® and Plexicushion® tennis surfacing products are selected for use at the world's most prestigious tennis events including the US Open and the Australian Open. Fiberlock Technologies offers the broadest and most comprehensive product lines of for mold remediation as well as lead and asbestos encapsulation.

Source: California Products

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