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BYK-Chemie USA Receives Frost & Sullivan's 2005 Product Line Strategy Leadership Award

Published on 2005-05-13. Author : SpecialChem

PALO ALTO, Calif .-- Frost & Sullivan's recent analysis, U.S. Paint Additives Market, selected BYK-Chemie USA Inc. as the recipient of the 2005 Product Line Strategy Leadership Award for offering the most comprehensive product portfolio to the U.S. paint additives market.

The Award is presented each year to a company that has demonstrated the most insight into customer needs and product demands. The recipient company should have optimized its product line by leveraging products with the various price, performance, and feature points required by the market.

Commitment to technology innovation and development of high-grade additives has enabled BYK-Chemie to successfully meet the changing requirements of diverse application segments in the U.S. paints and coatings industry. With constant development of new silicones and novel wetting agents, the company is moving into group transfer polymerization, which is the next generation of wetting and dispersing agents.

The company has also developed several new products in order to cater to the changing requirements of the U.S. coatings market. With a trend toward the lowering of volatile organic compounds (VOC), especially in architectural coatings, solvent lean or glycol lean resins are in greater use, consequently creating a demand for more efficient defoamers. BYK-Chemie has addressed this situation by developing BYK-012, which is a highly efficient mineral oil and silicone-free defoamer for aqueous systems.

"BYK-Chemie continuously strives to stay in the competitive edge by introducing new products," notes Frost & Sullivan Senior Research Analyst Deepak Tulsian. "It aims at introducing between 5 and 15 new products each year in this market and some of the latest offerings include BYK-Silclean 3710, Ceratix 8466, and BYK P-9080."

The company's shift in focus from products to end-user markets in the 1990s -- trying to address individual segment requirements -- has seen it successfully develop an array of innovative products for different market segments. This includes coating additives for use in architectural, general industrial, automotive and auto refinish, wood and furniture, can and coil purposes and pigment concentrates. BYK-Chemie also serves markets such as printing inks, PVC plastisols, closed molds, cold cure, polyurethane systems, powder coatings , and thermoplastics.

To further enhance its offerings, BYK-Chemie develops and supplies a range of synergistic additives that help the customers in eliminating the problem of cyclical effect that arises due to incompatibility in various additives. Customers benefit by sourcing all the additives from the same company -- thereby maximizing homogeneity of products and simplifying manufacturing processes. BYK-Chemie also has an appointed team of over 100 chemists in Germany to focus on research and development (R&D) activities specific to the end-user markets.

"The company invests more than 6.0 percent of its profits in R&D," notes Tulsian. "By investing double or, in some cases, even triple the percentage of profits invested by competitors, BYK-Chemie clearly seeks to become the technology driver in the industry."

In addition, the company complements its product offerings with a highly skilled technical sales force that assists the customers in solving their technical queries. It also operates several satellite warehouses across the United States instead of operating from one central location, to facilitate faster delivery.

BYK-Chemie, a member of ATLANTA Chemie AG, formed a worldwide strategic alliance with Nanophase Technologies Corporation (NTC) in 2004. Based on their knowledge and capabilities, the two companies have jointly developed the first nanotechnology products and marketed them under the trade names NANOBYK-3600 and NANOBYK-3601. These products help to significantly improve mechanical properties such as scratch and wear resistance of ultra-violet (UV) coatings that plastics can use.

Overall, its commitment to stay ahead in technology innovation, develop high-quality paint additives, and penetrate new market segments with tailor-made products has enabled the company to meet the changing requirements of the U.S. paint additives market. The technically skilled sales force and logistically designed distribution structure have complemented the company's product line with value-added services. For these achievements, it is the deserving recipient of Frost & Sullivan's 2005 Product Line Strategy Leadership Award for the U.S. paint additives market.

About BYK-Chemie USA

BYK-Chemie is one of the world's leading suppliers of additives used in the coatings, inks, and plastics industry. Approximately 85% of their sales are generated by exports. Their major export markets are Europe, the United States and the Far East. In very small quantities, BYK additives simplify manufacturing processes, and significantly improve the quality of finished goods, such as motor vehicles and furniture. BYK-Chemie has been producing additives since 1962 in Wesel, Germany. Today it employs nearly 900 people worldwide, 25% of whom work in research and development departments or technical laboratories.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

Source: Frost & Sullivan


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