Industry News

Bunkspeed Digital Rendering and DuPont Color Science Partnership Replaces Traditional Paint Swatch

Published on 2007-08-07. Author : SpecialChem

LOS ANGELES -- Bunkspeed announced that DuPont Performance Coatings will link its proprietary digital color rendering technologies with Bunkspeed's digital object rendering software. Now DuPont can give its customers in the transportation and aerospace industries a full understanding of color and paint, and an accurate view of a product in real life environments.

Bunkspeed Mustang with DuPont Hot Hues Candy Color
Bunkspeed Mustang with DuPont Hot Hues Candy Color

Relying on Bunkspeed's proven digital technology instead of the traditional 2" by 4" paint chip, DuPont's customers will be assured they end up with the right paint color every time. This will allow unprecedented confidence in decision-making early in the product design process, and enhance the sales and marketing processes. Eventually, B2C customers will have the same capability to instantly apply and view dozens of accurate coating colors for themselves.

"DuPont Performance Coatings is thrilled to partner with the leading visualization software developer in the world," said Dan Benton, DuPont Performance Coatings North America Marketing Manager. "The seamless coupling of digital solutions from Bunkspeed and DuPont will allow designers to accurately render objects and color like never before."

After extensive research to find the right technology partner, DuPont concluded that Bunkspeed's user friendly software will save customers considerable time and money by allowing them to accurately visualize new colors and material concepts. The ability to instantly create marketing imagery will eliminate much of the need for expensive physical prototypes, and result in dramatic reductions in cycle time.

Mr. Benton affirmed that the software's exceptional speed and accuracy will help DuPont's customers "streamline product development, and improve marketing communications -- enabling faster and more insightful decisions." Bunkspeed CEO Philip Lunn stated: "We're extremely pleased to be the technology partner of coatings industry leader DuPont Performance Coatings to take advantage of their color science initiatives. This is an excellent demonstration of two companies in different industries coming together to deliver a rendering software solution that customers have needed for many years."

About Bunkspeed

Bunkspeed is a leading global provider of visualization software and services for design, engineering, and marketing. Headquartered in Los Angeles, California, our advanced visualization technologies leverage digital engineering assets and contribute to enlightened decision-making in the digital design process. Our clients gain a cost effective way to deliver sales and marketing imagery, and realize significantly reduced product development costs. Bunkspeed's customers include Nissan, Ford Motor Company, Volvo, Jaguar, Aston Martin, Land Rover, Pininfarina, Chrysler, Mercedes Benz Advanced Design North America, and BMW Designworks.

Source: Bunkspeed

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