Industry News

Benjamin Moore’s Natura® & INSL-X GarageGuard® Paints Win 2015 Product of the Year

Published on 2015-02-13. Author : SpecialChem

NEW YORK -- Benjamin Moore, North America's favorite paint, color and coatings brand, announced that its Natura and INSL-X GarageGuard paints have each been named Product of the Year for 2015. Product of the Year is the world's largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner, TNS, one of the global leaders in consumer research. Natura and GarageGuard have taken home the top honors for the Paint Category.

"We are honored to have these coatings identified by consumers as two of the most innovative products of the year for 2015," said Ron Schuller, Chief Marketing Officer and Senior Vice President. "The recognition achieved from the Product of the Year Award program exemplifies our commitment to providing best-in-class products to our retailers and customers."

Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. Products are then chosen as a winner in each category through the TNS survey of 40,000 consumers.

Natura is a premium zero-VOC product with zero emissions that provides both beautiful and durable hiding. GarageGuard is a water-based, catalyzed epoxy floor coating that gives garage floors an extremely durable and showroom like appearance. It delivers outstanding hardness and superior chemical, abrasion and impact resistance in a long lasting semi-gloss finish.

About Benjamin Moore & Co.

 Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

About Product of the Year

Product of the Year (POY) is the world's largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, one of the global leaders in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. 

Source: Benjamin Moore & Co.

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