Industry News

Benjamin Moore Outranks Other Paint Brands in an Independent Study by J.D. Power and Associates

Published on 2011-08-10. Author : SpecialChem

MONTVALE, NJ -- Benjamin Moore has scored a decisive coup in the hotly competitive field of paint brands. According to the J.D. Power and Associates 2011 Interior Paint Satisfaction Study released last month, Benjamin Moore ranks highest in customer satisfaction with interior paint. The premium brand bested 19 other paint brands, earning an index score of 791 on a 1,000-point scale. Moreover, Benjamin Moore outranked the others in three areas that consumers consider among the most important performance virtues: application, product offerings and design guides. Now in its fifth year, the J.D. Power and Associates consumer study on interior paint satisfaction was based on more than 8,900 respondents who purchased and applied interior paint within the previous 12 months.

"When independent research, such as the J.D. Power and Associates Study, tells us that consumers love and appreciate Benjamin Moore paint, it's tremendous validation for the integrity and quality of our products," said Denis Abrams, Chairman, President and CEO of Benjamin Moore & Co. "What's especially gratifying about this study is that do-it-yourselfers are voicing their preference. Consistently, we hear from design professionals that Benjamin Moore is their brand of choice, so it's good to have such positive feedback from this other part of the population that's hands-on with paint."

Benjamin Moore topped the brand rankings of the study's inaugural release in 2007, and since then the company has significantly grown its product portfolio to include some of the "greenest" interior paint formulations sold in North America. Aura®, which is low-VOC, and zero-VOC Natura® paint disprove myths that sustainability sacrifices performance. It is performance, according to the study, that impacts customer loyalty.

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible paint formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura®, uber-performance low-VOC paint; Natura®, the true zero-VOC interior paint, remaining zero after tinting in any color, any sheen; and EcoSpec® zero-VOC paint for commercial interiors. What's more, the Benjamin Moore color offering of 3,300 hues is unrivaled, but any custom color choice can be matched, as was recently done for the White House Oval Office ceiling and trims. The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and formulated with the company's own patented waterborne technologies.

About J.D. Power and Associates

Headquartered in Westlake Village, CA, J.D. Power and Associates is a global information services company providing forecasting, performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually.

Source: Benjamin Moore

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